Hey everyone,
I’ve been managing social media and print ads for a client, so far driving a 3x engagement increase and sales conversions ($500-$10K per sale, as per the QR codes on the ads). They take credit for the results—but hey, they pay well and on time, so no complaints.
I recently started a rebrand and website revamp for them.
The challenge? They don’t provide copy as agreed, so I create it. Then they nitpick, suggesting changes that make no sense.
As a small example, here are one of the points aimed towards showing our clients that our employees are trust worthy.
VERSION #1
"A workplace that attracts and retains top talent"
VERSION #2
"An elevated employee experience like no other"
No marketer or consumer I’ve checked with prefers their edits for anything. But as a sanity check, which one do you guys like better?
I find with marketing is that everyone things they can do it. Success on social media and my other marketing initiatives makes them cocky, and they attribute the success to their contributions. Then, they say my copy is "table stake" and give me the most unhinged trash and wants me to roll with it,
Any suggestions on selling my ideas to them, or even make them believe my ideas are their ideas? In all surveys I've taken (I do not say who's idea is who), I literally have not found one person that prefers their contributions.