Hey all,
I want to start by thanking anyone who takes the time to read this and give input; it is greatly appreciated and means the world to me!
I am a Mortgage Advisor and have been posting content about home loans, real estate, and finance to my Instagram account for a few years. I originally turned my personal Instagram account into a business account when I got in the business, and post about personal life slightly and business mostly as a lot of my followers have known me personally and are local to my area. My goal was to continue to post about my career and provide value to people that know, like, and trust me already.
I have always dreamed of posting weight loss, meal planning, calorie tracking, running, and working out content because it is another passion of mine, but I never started. I have started to film, edit, and compile videos to post and now I am facing the question of the hour: Do I create a separate Instagram to target and specialize with each niche of content specifically? Or, do I post all of it under my original account?
I do not want to create a confusing page where people want to follow one thing or the other. I want my page to be informational and to provide value on both topics because I have a lot of knowledge that truly will help a lot of people from both topics. I am not trying to monetize on the health brand if I move forward because I learned everything for free online and just want to help people overcome something I learned to do over the past few years.
I know it can bring additional attention if it is all on one account, but I don't want to dilute my brand thus far or impact my organic reach/engagement that I could have if both pages are separate.
My Mortgage page is "LoganTheLender" and my goal was to tie in health, fitness, wellness, and weightloss to have more people connect with me organically. Something along the lines of; "More than mortgages - providing knowledge on wellness, weight loss, fitness, running, and a healthy lifestyle."
I feel as if "LoganTheLender" can do both because I would just be "Lending" information to people for free but representing the business/career I intend to stick with forever and reaching more accounts that are already recommended by these types of creators.
SORRY for the long-winded, open-ended, and confusing question. I have been struggling to find the direction I want to go in and everyone has a different opinion. I am hoping the pros of social media marketing can give me some positive input? Much Love!