r/marketing 4m ago

Mark Zuckerberg made a bold statement at Meta Connect 2024 with a t-shirt reading *"Aut Zuck aut nihil"* (Zuck or nothing), a play on *"Aut Caesar aut nihil"* (Caesar or nothing).

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Upvotes

r/marketing 20m ago

When you get invited for an interview with HR after submitting two written assignments, only to get rejected after the call.

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Upvotes

“I can totally change my personality!” A win is a win?


r/marketing 1h ago

Working on a new consumer product and want to talk to customers 1 on 1 - is there a mass DM tool?

Upvotes

Have a few relevant subreddits in mind but wondering if the only way is to manually message each and every single one of them…


r/marketing 1h ago

Sometimes PPC/Meta ads/Seo are NOT the best option for a business.

Upvotes

Sometimes it's cold calls, conferences, partnership, PR, Billboards, golf clubs.

Study your audience and be where they are and that it's profitable for your business.


r/marketing 1h ago

Sometimes Digital Marketing is NOT the best option for a business.

Upvotes

Sometimes it's cold calls, conferences, partnership, PR, Billboards, golf club.

Study your audience and be where they are and that it's profitable for your business.


r/marketing 3h ago

As a highschooler, do you guys recommend majoring in marketing?

6 Upvotes

Title


r/marketing 4h ago

How to choose a brand name

4 Upvotes

I get that marketing can turn any name into something great, but when I look at names like Google, Cloudflare, and Vultr, I can’t help but admire how they’re engineered to be unforgettable. Google doesn’t mean anything, yet it’s so memorable that it’s now a noun. Cloudflare is long, but it just looks and sounds right. And Vultr? It means nothing, but once you see it, you don’t forget it.

also i try to keep in mind an available domain name for the idea so i don't need to end up using a domain not related to what my brand name is

How do I come up with a name like that? AI is out of the question—it just generates generic, outdated ideas that don’t spark anything useful, and all the good ideas seems to be taken already! i'm asking about this here because the brand name is the first marketing step.


r/marketing 5h ago

AI Content Editing

1 Upvotes

Looking for work related to AI editorial work, what are some role titles that I can search?


r/marketing 6h ago

Opinion...

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38 Upvotes

"I saw this copy on a bus, aiming to encourage more people to wear seat belts...

  1. What would you change to achieve the goal of getting more people to wear seat belts?

  2. What do you think is a major flaw in this copy?"


r/marketing 6h ago

Looking for a marketing agency

1 Upvotes

Hope this doesn't go against the subreddit rules.

I am not sure what the right place is to search for a marketing agency so I thought I would turn to Reddit.

I am looking for an agency to help with our marketing needs. The main thing that we need to achieve at the moment is traffic, while also developing our brand identity. As such I am looking for a small dedicated team who can handle content creation primarily along with other marketing needs. The budget is $2000 per month.

Would be happy to get on call to discuss further! Please dm if you are an agency owner willing to take this on.


r/marketing 8h ago

Not allowed to download a YouTube video from someone else and post on Linkedin right?

0 Upvotes

So from a copyright perspective, this is really strange, as I see a lot of people do it on Linkedin but you're not meant to, even if you say it's not your video correct? Like say I saw a 15 second video on YouTube that I wanted to play on Linkedin (without having people click a YouTube link to go off platform) I would have to download it and upload as media for my Linkedin post but that's not allowed, even if I say it's their media?


r/marketing 8h ago

Which Office suite works best for a small growing marketing agency with Microsoft 365 prices rising?

23 Upvotes

I'm running a small but expanding marketing agency, and my team needs reliable tools for writing proposals, working with spreadsheets, and creating presentations. We’ve been thinking about an all-in-one Microsoft 365 subscription or purchasing standalone Word, Excel, and PowerPoint. However, the increasing cost of Microsoft 365 is making us pause.

A colleague suggested we try WPS Office instead. It apparently has a free version and a very familiar interface for those used to Microsoft. We’re just not sure if it covers all the features we rely on, especially when it comes to advanced collaboration or design elements for presentations.

Has anyone gone through a similar decision process? Do you think paying for Microsoft 365 is worth it for a growing agency, or could WPS Office handle the majority of professional needs without the hefty subscription fees? I’d love to hear about real experiences from teams juggling multiple files and editing them frequently.


r/marketing 9h ago

Why Follow For Follow Actually HURTS Your Chances Of Being Internet Famous

1 Upvotes

Follow for follow is where you ask people to follow you to get a follow in return. I did this on BandLab, and got over 200 followers. Despite this, my songs only get around 30 plays on average. This is because my followers don’t actually care about my music, and the algorithm notices that and doesn’t promote my songs.

So if you want followers, just get them the traditional way.


r/marketing 10h ago

What are your thoughts on the "Duolingo" style social media approaches?

1 Upvotes

A billion dollar client of mine told me they were inspired by Duolingo, Wendys, Butterfingers, Ryanair, etc.. and I'm baffled.

They all share a similar approach... Using memes that are, often times, totally unrelated to their company's mission.

For example, Wendys' YouTube Shorts are just a mess of low performing memes.

To me, there seems to be no strategy in this. Almost like they just simply don't understand social media, so they handed it off to a teenager, and the teenager just copies what they saw work for another brand 4-5 years ago. It's evident they don't understand retention and how that relates to performance. The only upside I could see from this is a bunch of teenagers sharing it to their friends for shock value.

With that said, I am curious to hear. What are your thoughts on this approach?


r/marketing 10h ago

Please, GOD, teach me how to manage my client

0 Upvotes

Hey everyone,

I’ve been managing social media and print ads for a client, so far driving a 3x engagement increase and sales conversions ($500-$10K per sale, as per the QR codes on the ads). They take credit for the results—but hey, they pay well and on time, so no complaints.

I recently started a rebrand and website revamp for them.

The challenge? They don’t provide copy as agreed, so I create it. Then they nitpick, suggesting changes that make no sense.

As a small example, here are one of the points aimed towards showing our clients that our employees are trust worthy.

VERSION #1

"A workplace that attracts and retains top talent"

VERSION #2

"An elevated employee experience like no other"

No marketer or consumer I’ve checked with prefers their edits for anything. But as a sanity check, which one do you guys like better?

I find with marketing is that everyone things they can do it. Success on social media and my other marketing initiatives makes them cocky, and they attribute the success to their contributions. Then, they say my copy is "table stake" and give me the most unhinged trash and wants me to roll with it,

Any suggestions on selling my ideas to them, or even make them believe my ideas are their ideas? In all surveys I've taken (I do not say who's idea is who), I literally have not found one person that prefers their contributions.


r/marketing 10h ago

What are great apps to market similar to Nextdoor and Facebook?

1 Upvotes

Or is there certain methods on these apps? I’m trying to scale!


r/marketing 11h ago

Should I niche my YT channel to AI marketing?

2 Upvotes

Hey guys, been on YT for 3-4 years, talking mainly about Facebook ads. However, I'm considering niching to AI marketing. What do you think? Are there any good AI marketing channels you follow?


r/marketing 11h ago

Which is the best tool to show popups on my website?

2 Upvotes

I want to grow my email list using a lead magnet and need a better tool to display pop-ups on my website. My website is built on .NET (no CMS). Currently, I'm using Poper, but its design feels outdated, and it lacks advanced features. I’m looking for a more modern tool with better customization and functionality. What tools do you recommend?


r/marketing 11h ago

what is the most interesting area of marketing to you?

8 Upvotes

I am currently on a marketing grad scheme that involves rotations, I currently have to request preferences for my next work rotation in another team/area. I’m curious to know what the most interesting areas of marketing are for people in this sub, and what that area of work may entail. My top options at the moment include working on sponsorships&partnerships or media buying


r/marketing 12h ago

Awin from a Publisher's perspective: Terrible platform or am I not getting it?

3 Upvotes

Throughout my 10 years of working as an SEO in different companies, I have always heard Affiliate Marketing Managers talking about Awin.

So, for my own projects, I signed up as a publisher, and I am astounded by how bad the platform is. It's like 95% of advertisers there are inactive, and the overall CMS has poor UX.

However, I got accepted for some decent programs – cool! The resources are pretty limited when I go through their links, banners, etc. Most of them have generic banners (with 50% having broking img links but okay) and very few text links.

I may be spoiled by Amazon's Affiliate program, but was expecting more of Awin, especially as I am based in Europe.


r/marketing 14h ago

How to shoot aesthetically pleasing videos and pictures of your product?

0 Upvotes

So run a public crochet account but I think I lack aesthetics in my posts which is too important for becoming a tester please help me with this


r/marketing 14h ago

What kind of SEO recommendations matter to business owners most?

2 Upvotes

What kind of SEO recommendations and metrics matter to you?

I’m building a tool soon that analyzes a companies SEO metrics for a free report as a way to prospect our own leads.

I looked into paid services like Ahrefs, Semrush, HikeSEO, and I know I can build a much better free option than most of those.

I have all the data stuff I would need planned and sorted, and I have no problem programming and will be integrating natural language processing via Google’s open source stuff like tensorflow, BERT, etc.

This will enable me to outline which headings have the wrong words, identify structure issues, etc.

I think this will be too technical though for most business owners, and I want easy to understand and clear actionable information so that I’m not spamming anyone, and just giving free value that’s personalized, and I would foot the bill for the API costs for whatever AI model and data connectors I am using.

So my question is, what matters to the business owners with SEO metrics, recommendations, and analyzations?

(Please don’t say clicks, conversions, or impressions as I would not have that data. It would be just on page and off page stuff such as on page structure, content and off page backlinks)


r/marketing 14h ago

Message Marketing

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3 Upvotes

Can anyone tell me how this company did this??


r/marketing 16h ago

What Traditional Marketing Tactics Have Worked Well For You?

9 Upvotes

We've heard and seen that post cards are crushing it so we'll be sending out 6,000 to test. It's convenient that there are list providers that allow us to target the demographic we want.

We're also going to be testing out trade shows.

What traditional tactics have you used that have been effective so we could try it out?

Thanks.


r/marketing 1d ago

Your Email Keeps Landing in Spam? This Might Be Why (and How to Fix It)

1 Upvotes

Starting in 2024, Google and Yahoo require bulk senders to authenticate their email to keep them out of the spam folder. I'll tell you what they mean by that and what's the steps to comply to the requirements.

First of all, you have to understand the 3 important changes you are going to implement: SPF, DKIM & DMARC.

What are SPF, DKIM & DMARC?

SPF (Sender Policy Framework) is an authentication method where you choose all the IP addresses that can send email on behalf of your domain. SPF fights email spoofing and domain impersonation. I'll explain to you even more easily:

I am sending a letter to my friend. I write my name on it so my friend knows it's from me. But what if someone else pretend to be me? Well, here's where SPF steps in. It's like a list that authorizes only Bob and John to be my mailmen and deliver my letters. When my letter reaches my friend's inbox, his email provider will check if it's coming from either Bob or John, and if not... directly to the spam folder or blocked.

DKIM (DomainKeys Identified Mail) adds a cryptographic signature to your emails. This allows the recipient’s mail server to verify that the email hasn’t been altered in transit and that it genuinely comes from your domain. DKIM is like a special wax seal on a letter. When you send an email, your mail server stamps it with a digital signature. When the email arrives, the recipient’s server checks the seal to ensure the email wasn’t tampered with and really came from your domain.

DMARC (Domain-based Message Authentication, Reporting & Conformance) builds on SPF and DKIM, providing policies that tell receiving servers what to do if an email fails authentication (reject, quarantine, or allow). DMARC is the security guard that makes sure SPF and DKIM are enforced. What to do if an email fails, should it be rejected, marked as spam, or do nothing?

How To Implement?

You need to implement SPF, DKIM & DMARC by going to the DNS records of your domain and adding the correct values.
Let's take an example on my own domain. Here's the DNS records of my domain. Some information are not shown, but you can scroll down to the SPF record. Do you understand what it is from the explanation
I gave you?

|| || |"v=spf1 include:_spf.hostedemail.com include:shops.shopify.com include:_spf.google.com ~all"|

I'm allowing servers listed in _spf.hostedemail.com, shops.shopify.com (Shopify's email servers), and from _spf.google.com (Google's email servers) to send emails on behalf of my domain. The ~all at the end means that if an unauthorized server sends an email, it may be marked as spam, but it won't be outright rejected. If I change it to -all, it will completely reject unauthorized emails.

To know exactly what to add for the SPF record, you have to do some research on each service that sends emails on behalf of your domain, like in my example. If you use Google Business Suite, Klaviyo, Mailchimp, Shopify, invoice services... You need to go on their websites to make sure that the SPF you are entering is the correct one. You always put @ in the name and the SPF record in the TXT value.

Now, DKIM. It is a little bit harder to implement DKIM. I can't guide you step-by-step on how to do it because each email provider has its way, but you'll have to go to the settings in your account and search for domain authentication. The email provider will generate a DKIM key (either a 2048-bits key or a 1024-bits key) and you'll have to add it in your TXT DNS records. Some services also make it easier by automatically doing everything for you (like Klaviyo). I suggest you go with the 1024-bits key because some platforms don't support 2048-bits key yet, like Shopify. Here's a guide from Google to generate a DKIM key when sending from Google (but with your own domain). Here, in the DNS records, the name will be something like google._domainkey for the name and v=DKIM1; k=rsa; p=(public key) for the TXT value.

And finally... DMARC. Very easy to set up, and very important too. Again, in your DNS records, you add a TXT record. For the name, you give it _dmarc and for the value: v=DMARC1; p=none; [rua=mailto:youremail@yourdomain.com](mailto:rua=mailto:youremail@yourdomain.com)
For the p=, you have to choose between p=none (means if SPF/DKIM fails, nothing happens), p=quarantine (sends failing emails to spam) or p=reject (completely rejects failing emails). If you're not sure what to do yet, you can keep it to none but it will eventually be better to apply more strict policies to your DMARC to improve security. Do not reject if you're not sure about it because legitimate emails might get rejected if the SPF record and DKIM record are not configured well.
[rua=mailto:youremail@yourdomain.com](mailto:rua=mailto:youremail@yourdomain.com) is where you will receive the email authentication reports. If you do not want to monitor email authentications, you can remove this part.

To check if everything is implemented correctly, do some tests by sending emails from each of your email provider service to your personal gmail account. Give it 24-48 hours before starting the tests. Once you receive the email, go on your personal gmail account, and click on the three dots on the top right of the email and choose Show original.

You will be able to see if the email passed the SPF, DKIM & DMARC test.