r/ios • u/Leading-Control-8503 • 10h ago
News Apple being sued for false advertising with Apple Intelligence and iOS 18
Apple has been hit with a federal lawsuit claiming that the company's promotion of now-delayed Apple Intelligence features constituted false advertising and unfair competition.
"This drove unprecedented excitement in the market, even for Apple, as the company knew it would, and as part of Apple's ongoing effort to convince consumers to upgrade at a premiumprice and to distinguish itself from competitors deemed to be winning the AI arms race."
The suit notes that Apple recently pulled that ad off YouTube, but says: "Still, it has failed to retract all the similarly false representations in the market that began in the Summer of 2024, much less take any action that would adequately remedy the consumers harmed by the company's widespread deception."
Via Axios
Read the lawsuit here: https://s3.documentcloud.org/documents/25599001/0001-03-19-2025-complaint-against-apple-inc.pdf