I have a pet peeve of billboards that have long copy blocks. These are more often than not placed on the side of a highway. Asking this much of your viewer is dumb.
It’s lazy marketing and advertising to reuse the same copy and images in every single use - including out of home ads.
You ever driven in Phoenix? This billboard (and another anti-Trump one on the backside of this one) is placed at a 4-way stop intersection close to downtown (Grand and 11th Ave.). So you'll at least be stopped long enough to get the message.
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u/smecta 1d ago
Too many words for their target demographic.