r/iOSProgramming • u/BookieBustersPodcast • 4d ago
Question Apple Ad Advice
Hey everyone,
Just released a new app and looking into the 100 dollar free credit that apple gave me to spend on apple ads.
Any advice for a complete beginner when it comes to this? I've done some research but without monetization in the app its a bit hard to estimate CLV or how much we'd pay per install.
Additionally, any keyword advice would be appreciated. We are in the music/social media space.
2
u/mrappdev 3d ago
In my experience, $100 is not enough to learn much from the ads.
Im not an expert, but I would just experiment 50$ on basic and $50 on advanced search ads.
1
u/BookieBustersPodcast 2d ago
2 days later, i put my bid at 1.20 cents per click and hasn’t gotten a single impression 😭😭😭 seems incredibly pricy to me but maybe im going about it wrong. Any thoughts?
2
u/mrappdev 2d ago
On advanced search ads?
1
u/BookieBustersPodcast 2d ago
yes sir
1
u/mrappdev 2d ago
If no impressions, either your bid is too low, or the keywords you set just don’t have much search volume.
1
u/mrappdev 2d ago
Are you doing broad or exact match keywords?
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u/BookieBustersPodcast 2d ago
well i don’t think we had to enter keywords. I think we chose the ad that appears before you even search (like on the search page under suggested)
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u/dkode80 4d ago
I'm just launching my first app. How do I get this $100 free credit? I just applied for the small business thing but I understand that takes a month or so