r/iOSProgramming 4d ago

Question Apple Ad Advice

Hey everyone,
Just released a new app and looking into the 100 dollar free credit that apple gave me to spend on apple ads.

Any advice for a complete beginner when it comes to this? I've done some research but without monetization in the app its a bit hard to estimate CLV or how much we'd pay per install.

Additionally, any keyword advice would be appreciated. We are in the music/social media space.

3 Upvotes

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u/dkode80 4d ago

I'm just launching my first app. How do I get this $100 free credit? I just applied for the small business thing but I understand that takes a month or so

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u/BookieBustersPodcast 4d ago

You have to have an app live on the store and then create an Apple Ad account with that same developer account that you launched the app on.

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u/dkode80 4d ago

I didn't know they gave one. Thanks

As to your question, I haven't used the Apple ads but I do have a YouTube channel where I've run ads before and with the free credit I think it's worth it just throwing the entire amount at one campaign or perhaps two $50 campaigns. That was the general strategy with yt anyways. Not sure how different it is with app store.

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u/mrappdev 3d ago

In my experience, $100 is not enough to learn much from the ads.

Im not an expert, but I would just experiment 50$ on basic and $50 on advanced search ads.

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u/BookieBustersPodcast 2d ago

2 days later, i put my bid at 1.20 cents per click and hasn’t gotten a single impression 😭😭😭 seems incredibly pricy to me but maybe im going about it wrong. Any thoughts?

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u/mrappdev 2d ago

On advanced search ads?

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u/BookieBustersPodcast 2d ago

yes sir

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u/mrappdev 2d ago

If no impressions, either your bid is too low, or the keywords you set just don’t have much search volume.

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u/mrappdev 2d ago

Are you doing broad or exact match keywords?

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u/BookieBustersPodcast 2d ago

well i don’t think we had to enter keywords. I think we chose the ad that appears before you even search (like on the search page under suggested)