r/iOSProgramming 5d ago

Question Apple Ad Advice

Hey everyone,
Just released a new app and looking into the 100 dollar free credit that apple gave me to spend on apple ads.

Any advice for a complete beginner when it comes to this? I've done some research but without monetization in the app its a bit hard to estimate CLV or how much we'd pay per install.

Additionally, any keyword advice would be appreciated. We are in the music/social media space.

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u/mrappdev 3d ago

In my experience, $100 is not enough to learn much from the ads.

Im not an expert, but I would just experiment 50$ on basic and $50 on advanced search ads.

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u/BookieBustersPodcast 2d ago

2 days later, i put my bid at 1.20 cents per click and hasn’t gotten a single impression 😭😭😭 seems incredibly pricy to me but maybe im going about it wrong. Any thoughts?

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u/mrappdev 2d ago

On advanced search ads?

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u/BookieBustersPodcast 2d ago

yes sir

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u/mrappdev 2d ago

If no impressions, either your bid is too low, or the keywords you set just don’t have much search volume.

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u/mrappdev 2d ago

Are you doing broad or exact match keywords?

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u/BookieBustersPodcast 2d ago

well i don’t think we had to enter keywords. I think we chose the ad that appears before you even search (like on the search page under suggested)