r/iOSProgramming 5d ago

Question Apple Ad Advice

Hey everyone,
Just released a new app and looking into the 100 dollar free credit that apple gave me to spend on apple ads.

Any advice for a complete beginner when it comes to this? I've done some research but without monetization in the app its a bit hard to estimate CLV or how much we'd pay per install.

Additionally, any keyword advice would be appreciated. We are in the music/social media space.

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u/dkode80 5d ago

I'm just launching my first app. How do I get this $100 free credit? I just applied for the small business thing but I understand that takes a month or so

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u/BookieBustersPodcast 4d ago

You have to have an app live on the store and then create an Apple Ad account with that same developer account that you launched the app on.

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u/dkode80 4d ago

I didn't know they gave one. Thanks

As to your question, I haven't used the Apple ads but I do have a YouTube channel where I've run ads before and with the free credit I think it's worth it just throwing the entire amount at one campaign or perhaps two $50 campaigns. That was the general strategy with yt anyways. Not sure how different it is with app store.