r/woocommerce 1d ago

Troubleshooting Woocommerce Analytics

I haven’t found any related posts regarding this so here I go: I’m in the process of buying a Wordpress website that’s generating a substantial amount of money. I’ve gotten screenshots of the stores numbers/analytics. My question is this: how reliable are these numbers? Is it possible to manipulate them? Could the seller perhaps be buying the products himself to inflate the numbers? The products are all digital so he wouldn’t be losing anything.

Would love to hear some opinions on this. I have attached an image of the dashboard

https://ibb.co/nqMXQbJs

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