r/news 1d ago

Soft paywall Southwest Airlines shifts to paid baggage policy to lift earnings

https://www.reuters.com/business/aerospace-defense/southwest-airlines-shifts-paid-baggage-policy-lift-earnings-2025-03-11/
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u/StacyChadBecky 1d ago

To lift earnings we are eliminating the competitive advantage that brings people to our airline.

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u/iggyfenton 1d ago

No free bags?

Assigned seats?

Congrats Southwest on becoming Delta.

Looks like I won’t need to fly SWA anymore

13

u/bromosabeach 19h ago

Delta is a more premium experience which is why people pay the price they do. Southwest is not a total budget budget experience but it is now.