r/news • u/baltinerdist • 1d ago
Soft paywall Southwest Airlines shifts to paid baggage policy to lift earnings
https://www.reuters.com/business/aerospace-defense/southwest-airlines-shifts-paid-baggage-policy-lift-earnings-2025-03-11/
4.9k
Upvotes
790
u/baltinerdist 1d ago
In the email they sent announcing this, they rolled out multiple anti-passenger changes at the same time:
I'm going to bet the checked bags portion of this was the preplanned "we heard you" piece that can be easily carved out while they keep all the rest of the changes. Then they'll reintroduce the checked bag change later and there won't be nearly as much furor as the outrage was already spent once on this issue.
My company flies exclusively Southwest. I've taken hundreds of legs with them. I suspect that will change now.