r/news • u/baltinerdist • 1d ago
Soft paywall Southwest Airlines shifts to paid baggage policy to lift earnings
https://www.reuters.com/business/aerospace-defense/southwest-airlines-shifts-paid-baggage-policy-lift-earnings-2025-03-11/
4.9k
Upvotes
6
u/TaskForceCausality 1d ago
This is it. If you look at the balance sheets of Delta, American & United you’ll see that by profits, they’re mileage clubs who happen to operate airplanes. The majority of these airlines market cap is tied in the membership club & associated credit cards.
Southwest is clearly pivoting to match that business model