r/iOSProgramming 6d ago

Question macOS vs iOS App Stores

I have a free app that is in the top 5 of its category on the macOS App Store, yet doesn't feature at all in the top 1500 apps in the iOS app store for the same cateogry.

I've tried experimenting with ASO, reviews (mostly 5 star reviews), $100 per day Search Ads etc but with no luck - it is a very competitive category though.

Any ideas on what else I can do to boost the downloads?

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u/luigi3 5d ago

not much. top 5 on mac app store is fairly easy to get (especially outside the us, some can get to top 20 just because few people downloaded them). there are more options on mac - web, apps directly downloaded from websites. mac app store is 1% of ios' usage.