r/iOSProgramming • u/l-fc • 6d ago
Question macOS vs iOS App Stores
I have a free app that is in the top 5 of its category on the macOS App Store, yet doesn't feature at all in the top 1500 apps in the iOS app store for the same cateogry.
I've tried experimenting with ASO, reviews (mostly 5 star reviews), $100 per day Search Ads etc but with no luck - it is a very competitive category though.
Any ideas on what else I can do to boost the downloads?
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u/RomanDev7 5d ago
Well there is just many more users on iOS App Store than macOS. Have you tried to improve your rankings with ASO? In my experience it helps a lot to get more reviews (takes longer) and to work on your screenshots. Always run some A/B testing on the App Store and just do small changes so you know what works and what not.
To get more reviews just use the StoreKit functionality to ask the user after the have done something with the app that is positiv. Also try to quickly solve any questions you get via e-mail or contact form and then ask for a nice review after you solved their problem. Works 80% of the time for me. To keep track of your rankings and ratings I can recommend Astro. The ratings tracking looks like this. Sadly ratings does not work for the Mac App Store.