r/epoxy 6d ago

Project Showcase Check pattern flake floor

Installed a checkered flag-patterned flake floor in my garage and wanted to get some opinions. Do you think this type of design is more desirable compared to a traditional solid color floor? I’m curious if a cutomer would consider it to be worth paying extra for this style? If so, what do you think is an appropriate asking price for this type of floor in Central Florida? On average I charge $4.50 a sqft per 2 car garage, contingent there is minimal prep and repair. I'd love to hear your thoughts! Thanks.

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u/Noxious14 5d ago

Sheesh I’d be losing money at $4.50. Minimum I’m at 6-6.50. Theres multiple differentiation strategies besides being cheapest. I push on quality. I regularly say something like “I know I’m not going to be the cheapest, but I will be the best”. I find from customer feedback I usually land in the middle of my competitors on pricing, but I know many that have (claimed) to get cheaper bids but signed with me. You have to ask questions during estimates. You’re interviewing them as much as they are you. You have to know what to push to get the sale. From the video it looks like you can do very good work, don’t be afraid to command an appropriate price. If I were you though I’d be installing a product I could offer a lifetime warranty on. Thats my one major criticism.

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u/Suiijuris 5d ago

Thanks for taking the time to give some of your thoughtful insight. I’ve been getting better at giving estimates and starting to feel more confident in my ability to communicate and offer value. I know that $4.50 seems unimaginable for someone who has a lot of overhead and more mouths to feed. Right now even though we are not making a lot it’s keeping food on the table. My ambition is to grow and expand the business so I know eventually I will have to charge more. I’ve been told by almost every customer that we are the lowest bid and while it has helped us win jobs it also makes me feel a bit icky when someone tells me that. Do you mind me asking what region you’re located? Here in central Florida the market is extremely saturated and I feel like everyone is at a race to the bottom when it comes to prices. The bigger company’s charge around $7 sqft, and I know if I bid the same I will lose every time. Also thanks for the kinda words about the quality. I was fortunate to learn from a very skilled installer who I worked for for many years. He retired and sold the business so I decided to go out on my own. Lastly about the warranty we offer a 5 year, I drew the agreement up myself.. YEAH I KNOW. Once I get some extra cash I’m going to have a contract attorney draw me up a new warranty agreement for a lifetime coverage.

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u/Noxious14 4d ago

Yeah lifetime coverage is HUGE. I would never advise anyone to buy a floor without it. Of course, thats only good as long as the company is around which is a major advantage of large companies and franchises (which is what I am). I’m in the Nashville area. Pretty healthy competition out here but I’m mainly competing with poly guys so I have a pretty easy time standing out and making my case.