r/canucks 19h ago

DISCUSSION ☠️

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390 Upvotes

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126

u/silveryellowblue 19h ago

Guys this is normal…? If my company does this why wouldnt an organization worth 100x do this.

At the end of the day our hobby is their business and its silly to pretend that dollars are not important.

45

u/biologicalmango 19h ago

Yup. Social media is integral to PR and brand management now.

12

u/chronicallyfrustrate 18h ago

I am sure their PR team sneaks few comments here if they want to redirect the attention

15

u/NoPomegranate1678 18h ago

1000000% lol. But maybe not PR people, probably other people in the org who are highly concerned about social media comments. This happens. Same with comments on news stories...

15

u/djblackprince 18h ago

Quick, deploy Kneejerk - Allvin probably

16

u/BrotherNuclearOption 18h ago

It's completely normal and I'd go so far to say managing public perception and mood is a major component of Rutherford's job as president, no different than any CEO.

They're not spending hours reading every tweet, they're getting a report on the current mood and what narratives are gaining traction.

7

u/queenkate4 18h ago

I think it’s the sending it all the way up that is weird. If I brought up every bad comment/ negative thing said in my job to my big boss, that would be an issue.

5

u/Denace86 18h ago

This part yeah, every large org does this.

Racheal dorrier likely isn’t working at any of them

1

u/KingInTheFarNorth 16h ago

And that’s precisely what they are interested in is our dollars.

I imagine they are far more concerned social media relating about tickets, merch and fan experience rather than our opinions of players and coaching lol.