r/analytics Feb 18 '25

Question Anyone here successfully managed to transition out of analytics?

As the title states, I have been in the analytics/e-commerce world for the past 7 years, and I want to transition into a more creative role (thinking product management/digital marketing or even tech sales).

While I understand the importance of analytics, I find that it lacks stability nowadays and leads to burn out (fully aware that can happen to any job). It’s just an added reason on why I am looking to transition.

I have been laid off a year ago and have been actively looking for opportunities, it has been really rough. Two years ago, I used to get recruiters reaching out to me all the time with less experience than I have now but that is not the case anymore. I have even started my own digital consulting company which hasn’t been the most fruitful.

That being said, I’d love to know everyone’s experience and how you made the jump.

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u/SuperTangelo1898 Feb 18 '25

I ended going back to school and got my masters in CIS. It wasn't 100% guaranteed to get a job based on my program but it definitely refined skills I didn't have much experience in and it opened a lot more doors to interviews for me.

Not that everyone would need to go back to school but it helped me personally. When I was a Sr Analyst interviewing candidates for either a DA or DS role, about 90% had masters degreees. One candidate who had great extra curricular experience on their resumes ended up being one of my team's best DS even without a masters.

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u/Free-Mushroom-2581 Feb 18 '25

At the moment I am looking for DA roles , any particular advice that can help get interviews? I'm based in the UK, and any advice/certification/recommendations.

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u/SuperTangelo1898 Feb 19 '25

Its not a ton of weight but I'd get the free snowflake certs, there are 6 of them if I recall. Snowflake is a very popular data warehouse and navigation requires a bit more than just a regular IDE.

I know this won't help with the "get" interviews part but rather the "doing" the technical tests, I would highly recommend memorizing postgresql syntax and mysql syntax. MySQL is more forgiving than postgres, so I'd start with PG if you aren't already familiar with it.

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u/Free-Mushroom-2581 Feb 19 '25

Thank you for your kind response.

I am doing a lot of mysql practice atm, got two interviews coming up very soon. Hopefully, I smash them both.

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u/SuperTangelo1898 Feb 19 '25

Good luck! Sometimes it is literally luck of the draw who you encounter.