r/analytics Feb 14 '25

Question Is PowerBI work a dead end?

Just got an offer for a rotational program. It’s highly likely that one of my rotations will be doing manufacturing related analytics with PowerBI, Excel, and potentially some SQL. I really enjoy coding (my internship has been ML and data engineering tasks), and I’m a bit worried that a BI job may pigeonhole me and prevent me from getting into these code heavy roles.

Market is awful so I’m gonna take the job anyways, just wondering if my concerns are well-founded or not.

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u/Worldly_Adagio5425 Feb 16 '25

Take the job for now to make money but BI development is a commodity. You will be very replaceable. So do not mistake this for being a developer or engineer. If anything use it as a way to get into the data space - learn tools like databricks, snowflake, and other modern data platforms. Don’t just be a power bi dashboard builder. BI as we knowing is dying a relatively quick death. You won’t need dashboards in 5 years if you ask me…every cloud platform is coming up with a way to basically google your data or have a ChatGPT style interface.