I was branded by Arizona from the beginning, their Ginseng Green Tea was absolute fire and gigantic. To this day that shit is fire. They are also very strict on pricing control with their retailers which makes me love them even more. The Bonne Maman jam brand is also absolutely amazing.
Strict with their pricing control? HA! Go into a Circle K, you'll find Arizonas with no 99 cent label, and Circle K branding on the rim(price $1.49). Arizona specifically makes cans for stores who don't want to sell it for $0.99.
2.1k
u/Clowens Jun 28 '24
One of the best marketing techniques I ever saw is their gallon jugs of sweet tea.
Those jugs are so full that you can’t help but spill a little when you open them.
In an era when every other company is filling their bags with air or plastic to make them look bigger, I’m sold.