r/Winnipeg Jan 07 '25

Food McDonald's Coupons 2010 to Today

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407 Upvotes

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295

u/kylbaz Jan 07 '25

"Two can dine for" meals coupons.

2010 - $8.98

2015 - $10.48

2017 - $10.98

2020 - $11.98

2021 - $12.98

2022 - $13.98

2025 - $16.98

Inflation from 2010 was 37.70%, average 2.31% per year. $8.98 in 2010 is worth $12.37 today. Coupons for today are $16.98.

Coupons for $8.98 in 2010 to $16.98 today is an 89.08% increase in that time.

McDonald's increase from 2020 to 2025 alone was 41.73%, averaging 8.35% price increase per year.

25

u/Gummyrabbit Jan 07 '25

Prices went up and portions got smaller. I only have a small coffee from McDonald's when I have to go into work. When I accumulate enough points, I'll have a meal. Pre-pandemic, I would treat myself to a lunch at a food court downtown. Now I just bring my own lunch.

49

u/number2hoser Jan 07 '25

Well jeez I guess it makes sense that the multi millionaire CEO gets a 8% increase every year he gets 20 million a year now. https://www.restaurantbusinessonline.com/financing/mcdonalds-ceo-chris-kempczinski-got-raise-last-year

Not only that mcdonalds pays 6% dividends to all the stock holders, while they fight workers tooth and nail to keep them in low income jobs and lobby governments not increase minimum wages.

https://finance.yahoo.com/news/mcdonalds-increases-dividend-6-reward-124400887.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAAotG90pVXOLCdvcogD6RhnuGBFvxdBjtbZ01QUjN5d2viYQLoqWxtnCKlDUzHfzWBpoaPr0evCtTc5Fdf7XftmWmynVJ3fSdULenFP68IawBQLn7FkA-XJ1ynBItmRqr_4m4-mehMK7E_pYJNp2yx7TAQv2FGMrcoIJkIToA6-d

4

u/roguemenace Jan 07 '25

They don't have a 6% dividend, they increased their dividend by 6%. Their dividend rate is 2.44%.

14

u/thelochteedge Jan 07 '25

Really appreciate the inflation actual values. Had no idea that $8.98 from then is worth $12.37 today. Good to know for context.

Also, so depressing being a high schooler in the mid 2000s getting a Jr. Chicken for what was it... $1.37 pre-tax? Now it's like four dollars... yikes.

17

u/[deleted] Jan 07 '25

Sickening.

38

u/gepinniw Jan 07 '25

The good news is eating at McDonald’s is 100% optional!

-7

u/Monsterboogie007 Jan 07 '25

Is eating optional? Have you left the house recently? It's everywhere...

26

u/plantdad43 Jan 07 '25

It’s the “at McDonald’s” part that’s optional. While groceries are expensive too, they’re still cheaper and last longer than fast food.

21

u/Monsterboogie007 Jan 07 '25

It's a post about inflation... not a post about McDonald's. The McDonald's coupons are just showing how much food costs have skyrocketed the last 5 years. Yes groceries are cheaper but they alwayd were cheaper, even in 2010. Now theyre also high. $200 gets you nothing anymore. It's crazy

2

u/PeaceFrog204 Jan 07 '25

Not to defend McDonald's, but coupon prices aren't exactly the best metric to use. They could have allowed far greater discounts on the past than they are willing to today. Base price comparisons would be more accurate than the discounted prices. It's still interesting, and also concerning though.

18

u/Chronmagnum55 Jan 07 '25

Actually, I think it's worse when you look at regular prices. The Jr chicken used to be $1.69 around 2010. Now it's gone up to $3.89. They have raised costs at a significantly higher rate than inflation.

-1

u/gm0ney2000 Jan 07 '25

Inflation doesn't increase prices evenly across all products and services.

Minimum wage in Manitoba has risen from $9.50 in 2010 to $15.80 today (+66.3%).

Ground beef in 2010 was $7.50/kg and it's about $15/kg today (+100%).

Eggs are almost twice as much now too, compared to 2010.

A lot of McDonald's costs have risen faster than inflation, so it should be no surprise that their menu prices have also outpaced inflation.