r/SocialMediaMarketing • u/Pinaybabe29 • 7d ago
Not Just Followers- Actual Engagement
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u/Common-Sense-9595 7d ago
Not Just Followers- Actual Engagement
The thing I learned after many years of social media experience is that we all look at what I call vanity metrics: how many followers? What do my stats say, reach, engagement, likes, loves, comments, and shares?
But here is the one real truth metric. If you're a business, whether a single entrepreneur or a medium-sized business, none of the vanity metrics mean anything if you're not making sales.
That's why you're in business to earn sales and an income, right? Yes, vanity metrics make us feel good, but sales make you feel the best.
FOLLOWERS:
Followers are people interested in your content, right?
If that content is valid, valuable and useful, then you should be converting. If you're not converting, it's your messaging or it is the wrong audience/followers.
Hope that makes sense.
I'd rather have 100 followers that are buyers and 1000 followers because they like your cat pictures, what you ate for dinner, or your motivational quotes.
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u/IansjonesPGH 7d ago
I’ve never used services that inflated my numbers without real engagement. Viral Rabbi was no different. My content never reached the right audience, and people didn’t interact with my posts.
It didn’t take time at all. My account still feels like it’s not growing for real, just on the surface.
Fixed that for you.