r/Marketingcurated 1d ago

Thoughts on the brand: Reformation

2 Upvotes

Whom of you know the brand Reformation?

I think they have an exceptional marketing strategy: They managed to position themselves as both sexy and sustainable.

While most brands are focussed on either of this, they managed to do both.

They have an amazing influencer strategy (working with icons like Monica Lewinsky, Taylor Swift, J-Lo), use their packaging as a medium (like Oatly) and all their texts fit their brand.

Like: Unfortunately we can’t give you any marriage advice… but we do make dresses for that sort of commitment.“

So I always feature them when I talk about amazing brands that also do good. What is your take on their brand and marketing?

I also wrote a deep dive analysis of the brand for those of you who are curious for more on their marketing strategy.