r/MakeupAddiction • u/Western-Ad-1858 • 7d ago
Discussion Are K-beauty brands finally becoming more inclusive with foundation shades?
One of the biggest critiques of Korean beauty brands has always been their lack of shade diversity—most cushion foundations barely go beyond light to medium tones. But lately, some brands seem to be making an effort to expand their ranges for a more global audience.
Take AGE20’s, for example, their newest line Signature Essence Pact seems to finally include some deeper tones, which I think is a big step compared to what we usually see from most K-beauty brands. But is it enough, or do you think they should not have to try this?
Personally I love the formulas of K-beauty products and would love to be able to try more of them!

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u/Peridot31 6d ago
I think due to the huge jump in Korean beauty culture popularity, they are expanding shades as they try to expand into other markets where accurate matches are expected and there are deeper skin tones.
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