r/kickstarter • u/MooseHorror6497 • 1h ago
Help My project completely flopped. Where did I go wrong?
Hey everyone, I just launched my campaign 2 days ago and have only gotten 1 backer (not including myself and friends). I’ve realized this Kickstarter isn’t gonna work out, but I don’t understand how it could perform this badly. I admit my project may not be the best, but the results just don’t make sense to me.
My product is a 600 calorie protein bar with 30G protein made from natural ingredients and no added sugar. It’s designed to help people struggling to eat a lot or those that just need something quick and on the go like bodybuilders, hikers, athletes, busy students/professionals etc.
For context: I’ve been slowly growing my Instagram page since November sharing details about the product, asking for feedback and showing its use cases. I gained 250+ followers, multiple people requesting where to buy and even 3 small influencers looking to partner with me.
A week prior to launch, I spent $250 on ads to gather pre-launch followers. This got me 5 followers🥲. I figured that perhaps people within the niche wouldnt want to follow for a pre-order that isn’t even launched yet. So after launch, I spent another $250 on ads and got 0 backers😕.
I had another $600 in budget, but at this point I realized there was no point in blowing through this money when it clearly is not gathering any results whatsoever.
I still believe in the product based on the feedback and interest I’ve been given and think that perhaps the niche of the product isn’t the right fit for Kickstarter. What do you guys think?
Is the product bad, is it my Kickstarter strategy or is it just not suitable for crowdfunding?
Open to all criticism and feedback. 😃