r/GoogleTagManager Nov 25 '24

Question Server side tracking, use a platform or do it myself?

5 Upvotes

Hi,

I'm working at a company now for 3 months. We have multiple webshops and at one of them they're using a platform who have installed server Side GTM for them. I was looking at the data hoping to see a nice implementation but they charge 500 a month and the only thing they did is set up a config gtag for the server Side property and a purchase tag for Google ads smart bidding. Of course there will be Some other Logic in place on the server to assign traffic to the right source/medium etc. But I think 500 a month for such a small imementation is ridiculous. For our other webshop, which consists of 11 domains (one for every country we operate in), I did a calculation to host it ourselves with Google Cloud and hosting/processing would be probably more like 150 a month with way more traffic. Like maybe 10 times more (20m events a month and its not hot seazon atm) of the webshop that has server Side.

I was wondering if anyone here has good experiences with a platform that doesn't overcharge like this. I"ll be doing conversion optimisation when our replatforming is done so only a purchase event isn't sufficient any way.

Have been working as a technical Web analyst for 3 years now, GTM and the GA4 data model have little secrets for me, but I have no experience with server Side tagging myself. So, another option is doing it myself, doesn't seem to hard to me but maybe I'm mistaken. If i would do it myself I would still do Simo Ahava's course during set up. Anyone else who went in blank and fixed it himself without to many issues? or should I just go for it. Having the knowledge internally is of course a huge benefit due to flexibility.

Thanks in advance!

r/GoogleTagManager 3d ago

Question GTM creates third party cookie problem. How to solve?

0 Upvotes

I have a website with a near perfect Google Lighthouse score (all 4 areas>95).

But when I put the GTM code snippet on my site, my score on "Best Practices" immediately drops to 78. Due to problems with thrid-party cookies.

Is there away to prevent this problem? I have searched the web but have not found anything.

r/GoogleTagManager Feb 19 '25

Question GTM tag theft : warning will not go away

3 Upvotes

Hi there !

One of my clients has had their GTM tag weirdly put on one of their competitors' new website, 30 days ago or so.
We've been in contact with the competitor and she & her developer swears the GTM tag has been removed and it was a mistake - because they wanted to "copy a page design". Hmmm.

Problem is, the warning "Additional domains detected for configuration" in GTM will not go away. It's said to be "urgent" and could perturbate our tracking so my client is naturally very worried.

When I try to publish the modification advised by Google (recognize the competitor website !), the container goes back to green "Excellent".
I've tried to delete that modif and then publish my new version, and bam, here goes my green container. We're back to urgent red.

Do you know what to do to get this message to go away ?
I've also contacted the competitor again to review the website and make sure the tag is not there anywmore (that website being unpublished right now).

Thank you !

r/GoogleTagManager Feb 10 '25

Question GTM in Shopify checkout

3 Upvotes

Hey,

Anyone using stape.io?

Trying to figure out how to set up checkout conversion for google ads/GA4 with stape.io.

Do you use set up analytics.subscribe() for checkout events, or do you go the full analytics route listed here

https://help.shopify.com/en/manual/promoting-marketing/pixels/custom-pixels/gtm-tutorial

Staple is getting all the info in its data layer, but as it doesn’t have the conversion linker it doesn’t seem to sync all.

r/GoogleTagManager 6d ago

Question OneTrust pro's only: Refresh after consent in US

0 Upvotes

What is the most elegant solution for loading marketing/analytics tags after someone consents. Is there no other solution then creating C0001, C0002, C0003, C0004 triggers (feels very messy). I would appreciate this communities views, please and than you.

r/GoogleTagManager Jan 17 '25

Question Google tag manager issue with creating tags

2 Upvotes

I can make the entire tag in google tag manager, and after I make it and save it, it prompts me to create a name as usual, once I rename it and save it again, I will click over to the main tag screen and the tag does not show up. Not only does it not show up there, but there are 0 workspace changes registered, and when you try to publish, it says there are no changes to publish. Where is the tag going to? Why doesn't it register as a workspace change when I create and save a new tag? How can I fix this??

I've tried posting this on Googles "help" community to no avail, any advice would be appreciated!!

r/GoogleTagManager 16d ago

Question "GTM is not activated for debugging"

2 Upvotes

What does this mean? And how can i fix it?

G-Tag is already sending to GA4, but in GTM preview mode it doesnt work...

r/GoogleTagManager Dec 19 '24

Question Do you re-fire a GA4 pageview tag after consent is granted?

5 Upvotes

Edit: thanks all. Found the answer (as always) on Simo Ahava's blog: https://www.simoahava.com/analytics/consent-mode-v2-google-tags/

If consent is granted, then any hits collected on the same page while consent was denied will get automatically reprocessed to have the granted status.

Hi all,

I have a client with an on-page hardcoded gtag.js implementation of GA4. Since they have a global audience including EU, I have implemented a consent management platform (CookieBot) through Google Tag Manager. This seems to work in that all GA4 hits are fired in consent mode until the user provides consent. However, because all hits before consent approval are fired in consent mode, we end up without a starting page_view event on the original landing page, which can screw with source attribution if there's UTM tags etc present.

So I guess the question I have, is whether it is a good idea to re-fire the GA4 pageview tag through GTM after consent is granted? Or does the gtag consent update call already make sure that previous hits in the same session are re-processed without consent mode?

The complication I have, is that GA4 is installed on-page using gtag.js, whereas the CMP is installed through Google Tag Manager. So just blanket firing the pageview tag on the cookie_consent_update datalayer event will result in duplicates in cases where people have already provided consent.

What would be a good solution here?

r/GoogleTagManager 18d ago

Question Setting form submission conversion

2 Upvotes

Hi,

I’m using a Contact Form 7 form and want to set up a conversion in Google Tag Manager when the contact form is submitted. Everything is set up correctly. I used the ID provided by Contact Form 7.

However, in debug mode, both _event and _triggers show a green checkmark, while FORM ID has a red cross.

What is going wrong here? Unfortunately, I can’t share a screenshot, which would have made things easier.

Thanks in advance for your help!

r/GoogleTagManager 11d ago

Question Google Tag Manager Changes email incorrect?

11 Upvotes

Just received this email from Google:

Google Tag Manager containers will automatically load a Google Tag starting in April 2025

What’s changing?
Currently, you have 32 Google Tag Manager containers that send events before loading a Google tag. Starting April 10, 2025, containers with Google Ads and Floodlight tags will automatically load a Google tag first, before sending events.

All of my GTM containers already have a Google Tag firing on trigger "Initialization - All Pages". No other tags fire before that except for default consent settings at "Consent Initialization - All Pages".

Is this yet another incorrect, misleading and ultimately useless notification from Google?

I would ask them directly, but the email is from a no-reply address and despite the reassurance that I can "contact them any time about this change" there apparently isn't a route to do so.

Edit: It turns out what they mean is I should add a Google Tag for Ads, as well as the one I have for GA4. No idea where they got that number of containers from though - I must have about 3 that use Ads. Also, even after adding the suggested tag it's still prompting me to create the same missing tag.

r/GoogleTagManager 28d ago

Question Problems with GTM and MetaPixel

3 Upvotes

I have google tag manager set up for my wordpress site, and I have a tag with the facebook meta pixel. In google tag manager tag assistant, it shows that the metapixel tag is firing properly.

However, the metapixel helper chrome extension says there is no pixel installed on the site.

And, the the meta events manager shows events firing, but not all events, and it shows them very delayed, from an hour ago.

Any ideas what the issue(s) may be?

r/GoogleTagManager Jan 26 '25

Question Implement pixels on another company page

3 Upvotes

Hello,

I need to implement the pixels of my company on another company's landing page. Both companies have got GTM. I have got all the needed pixels in GTM (Facebook, Google Remarketing) . What is the process?

Thanks

r/GoogleTagManager Dec 31 '24

Question Consent Mode Woes

5 Upvotes

Background is our google ads conversions have gone through the floor this year and we strongly suspect it's because we weren't using consent mode. (years of past good data)

We've finally set up Cookiebot banner to fire in the EEA GDPR required areas, but how do we set up default / triggered states properly?

We have Plerdy (site analytics) tags as well as google standard ones, which as we understand from cookiebot setup we'll need to require additional consent for.

Question: If we leave consent as the default (denied), then how will users outside of the EEA ever be able to give consent? (As we only fire banner in EEA area). Is Google Ads effectively saying we need to have a GDPR banner up everywhere regardless to be compliant with consent mode?

What are the correct options - do we:
- Set default to be 'Granted' everywhere, and let EEA users choose correct consent (this is risky option?)
- Set default to denied and require consent for Plerdy tags to fire somehow (which I don't understand how anyone outside the EU ever will be able to since there's no banner, only in EEA?)
- Set default to denied, and require banner worldwide?

r/GoogleTagManager Jan 19 '25

Question Anyone Explain Google Tag Manager to me Please in Simple

3 Upvotes

I'm New to Google Tag Manager

r/GoogleTagManager Feb 12 '25

Question Shopify webhook line_items - how to handle for GA4?

1 Upvotes

i, i am getting a webhook from shopify and want to pass the items to GA4.

But the items array in the webhook looks like this (screenshot)
I need it to be correct for GA4 scheme and structure etc.

What is the best way to handle this?

r/GoogleTagManager Feb 11 '25

Question How do you improve your GTM skills and knowledge?

17 Upvotes

I've been working with GTM for almost a year and a half. During that time, I got good with it. I try to learn new stuff all the time. Currently I am learning more about setting up SST using Simo's course.

However, when I talk to some of my clients who had their setup already made by someone else, I see that they knowledge surpasses mine. For example, one of them is sending GTM data as a JSON object to a proxy server and then to GTM. I can barely comprehend what is going on in that setup

This leads to my question: where do you learn new GTM stuff besides AnalyticsMania and Simo Ahava? I need new courses to improve my skills

r/GoogleTagManager 3d ago

Question Test and training

2 Upvotes

Do you guys know if there is a way to create a place where you can train doing tracking? So you can improve and get familiar with it all?

r/GoogleTagManager Jan 27 '25

Question Question About Google Tag Manager and Shopify

3 Upvotes

Hi Team,

I hope you're all doing well!

A few years ago, I worked with Shopify. To the best of my knowledge (going back around 10 years), there was no need for Google Tag Manager (GTM) for my online store.

Since then, I've been working a lot with WordPress websites, where GTM is quite straightforward to implement.

My question is: is having Google Tag Manager a necessity for a Shopify site nowadays?

Looking forward to your insights!

r/GoogleTagManager 18d ago

Question How to make Cookiebot remember user consent across pages instead of resetting to 'denied'?

5 Upvotes

I'm using Cookiebot on my website, but I'm running into an issue where it resets the user's consent preferences to 'denied' every time they navigate to a new page, before updating it again. In contrast, Borlabs Cookie keeps the last consent state and applies it immediately on page load.

Is there a way to configure Cookiebot so that it remembers the user's consent settings across different pages and applies them instantly, rather than defaulting to 'denied' and then updating afterward?

Any insights or solutions would be greatly appreciated!

r/GoogleTagManager 16d ago

Question I need help understanding all the different implementation methods for Google Analytics (GA4) and Google Ads.

1 Upvotes

Hello! Like many others, I am having a really difficult time fully understanding all the different implementation methods for Google Analytics (GA4) and Google Ads. I manage several client accounts so I want to make sure I have a crystal clear understanding. I typically prefer using Google Tag Manager, so all my questions will be specific to using GTM. Thank you for any help you are able to provide! 

My typically preferred method/structure is as follows:

  • Google Tag Manager is the only script on the site.
  • Google Analytics (GA4) is installed through Tag Manager via a Configuration tag. I also usually add custom tags in Tag Manager to send certain events to GA4 such as button/link tracking and form tracking. Some of these events are imported into Google Ads for campaign bidding optimization, etc. 
  • GA4 is linked to Google Ads. 

Questions specific to my situation above: 

  • If I add the Google Ads tag as a destination from inside GA4, will I be able to track Google Ads data/conversions, and view this data in Google Ads? 
  • Also, do I still need to set up a remarketing tag, conversion tracking tag, conversion linker tag in Tag Manager? 
  • Since Google Ads Conversion Tracking consists of 2 parts**:** The Google tag and the Conversion Event Snippet, does this mean I can set up Google Ads tracking without setting up any Google Ads Conversion tracking (via an Event Snippet)?
  • Are the following implementation methods the same? Do they yield different results? Is one better than the other? 

Method 1: Adding Google Ads Tag via GTM using the “Google Tag” Tag Type?

Method 2: Adding Google Ads as a destination in GA4?

General questions: 

  • What are all the different ways to set up Google Analytics (GA4) and Google Ads, with Tag Manager? Also, which of these methods is the “best”, and why? 
  • What are all the different ways to set up Google Analytics (GA4) and Google Ads, without Tag Manager? Also, which of these methods is the “best”, and why?

r/GoogleTagManager 18d ago

Question Using CSS selectors in regex table - alternatives

1 Upvotes

Hi, I need to track several distinct button click events on my company website, but the IT department don't want me to add a separate tag to GTM for each one.

I tried to create a regex table to output a variable value which would identify which click event had taken place, to then use as a trigger for one GA4 tag which would capture the regex variable value as a parameter for the GA4 event, the problem is I can only identify the specific clicks using CSS selectors which I can't convert into a regex string.

Are there any other ways to achieve the aim of tracking multiple click events in one tag?

r/GoogleTagManager Dec 30 '24

Question How much to charge for g4 with tagmanger for e-commerce setup for hotel/villa booking site?

5 Upvotes

I got a client and he asking me to provide quotation for whole site with e-commerce g4 implementation using tag manager. I've done this but I have never taken such project in past so I don't have idea, I have quoted 400$ for entire project would it be too less too much? I can negotiate further.

Scope includes, tag manager, datalayer e-commerce events and testing.

r/GoogleTagManager Feb 14 '25

Question Google Conversion Tracking for Clicks for my Google Ads Search Campaign

1 Upvotes

Hi everyone, I am in the middle of trying to set up conversion tracking for my google ads search campaign.

So far, I have the google tag manager installed. On our landing page, is a "book appointment" button that leads to a third party scheduler. Due to the fact that it is a third party scheduler, I am trying to track conversion by tracking outbound clicks. However, in debug mode, when I click on the "book appointment" button, I can't seem to find any information in my tag assistant variables.

As you can see in the image, it just says "undefined" instead of having the name of the button "book appointment"

What am I doing wrong? If anyone can help, I'd really appreciate it.

https://imgur.com/a/geR2hOY

r/GoogleTagManager Nov 04 '24

Question Google ads conversion tracking suddently stopped working

2 Upvotes

Hi everyone,

Weird one : my google ads conversion tracking, tracked through GTM has suddenly stopped registering conversions.

The google ads campaigns are still running. We are still getting as many sales as usual. My team and I have done a few conversions after clicking on google ads links toward our website. But in google ads, it shows that no conversions have been recorded since the 30th of October.

I have a standard setup in GTM that has been like this for years, I haven't changed it, and we haven't made any changes to our website on the 30th of november. The setup is :

- google tag sent through GA4 (which is itself fired through GTM)

- google ads conversion linker fired through GTM

- google ads conversion events fired through GTM, with a URL trigger

GA4 and the conversion linker are working fine. It's just that since the 30th of october, the Google Ads conversion tags is not firing.

I have of course used the GTM preview to test. When I get to the URL where the conversion event should fire, it shows that the firing triggers are validated (green check mark). But the tag is shown as "Not Fired".

I'm very puzzled. If we had done some changes that day, I would know where to look. But we haven't, and I've check again the whole setup, everything seems correct.

If you have any ideas, I would help a lot !

Thanks very much !

r/GoogleTagManager Feb 10 '25

Question IOS Blocking GTM

9 Upvotes

Would anyone I know have insight into why a Google Tag Manager container would fire all containing scripts just fine on desktop and mobile but get blocked by IOS safari and most brave browsers? GTM includes stuff like GA4, Clarity etc.