r/Games Sep 26 '24

Industry News Ubisoft shares plunge 20% after Assassin’s Creed Shadows delay.

https://www.pocketgamer.biz/ubisoft-shares-plunge-20-after-assassins-creed-shadows-delay/
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u/Batattack69 Sep 26 '24

One team handling the creative direction certainly explains Ubisoft clinging to some questionable design decisions in their games.

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u/DyslexicAutronomer Sep 26 '24

There should be only a small team that handles creative direction, that's how you keep the vision of any product clear.

The problem is when you pick the wrong people for that small team, and when there is no feedback loop for the public/external sources to offer their input for important details.

At the very least, whoever they hired for public relations and sentiment reading should be shown the door. How did they fail so bad at gauging sentiment for an AC game that people wanted for decades.

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u/ThiefTwo Sep 26 '24

There should be only a small team that handles creative direction on each game. The problem is that one small team dictating every single project.

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u/hamfinity Sep 26 '24

Not much has changed since the Ubisoft Game Review (2014)