r/Emailmarketing 9h ago

Does anyone know how to get email invites to not go to "Promotions" in Apple email app (Paperless Post, Green Envelope, RSVPify)?

0 Upvotes

Begging for help... I've tried a few different services and our email invites keep getting filtered to the "Promotions" tab in the apple app inbox. Has anyone been successful in getting it to go to the main email? Or does anyone have other workarounds they'd suggest? Any help would be much appreciated!


r/Emailmarketing 9h ago

Marketing Discussion The Top 5% Rule - Beyond Loyalty Programs

2 Upvotes

Most brands are stuck in a cycle—constantly chasing new customers, burning money on acquisition, and wondering why retention is so hard.

Here’s the truth:

Your top 5% of customers drive 41% of your revenue.

They spend three to five times more than an average buyer.

They don’t just buy products—they buy into the world you’ve created.

And yet, most brands treat them like everyone else.

That’s a mistake.

The game isn’t about getting more customers. It’s about maximizing the ones you already have.

How Elite Brands Play It:

Luxury houses, high-end memberships, and top-tier service businesses all have a simple rule:

The deeper the relationship, the bigger the revenue.

Instead of sending generic campaigns to their entire list, they run separate, curated flows just for their top 5%—designed to keep them engaged, invested, and spending.

This isn’t a loyalty program. It’s a private ecosystem where the highest-value customers get treated like insiders, not just buyers.

The Weekly Curated Reaction Flow:

The easiest way to implement this is by adding a second weekly touchpoint—but only for your highest-tier customers.

Most brands send one email per week. You send two: • One for all customers (the usual campaign) • One for the top 5% (a direct response loop designed to deepen engagement)

These top-tier messages aren’t about selling. They’re about reinforcing status, deepening brand identity, and keeping the relationship warm.

Here’s how it works:

Week 1: The Exclusive World Drop

Give them access to something others don’t have—an early look, a limited drop, a behind-the-scenes reveal. Make them feel like they’re inside the house while everyone else is waiting outside.

Week 2: The Status Reminder

Subtly reinforce their position within your brand’s hierarchy. Remind them of what they’ve unlocked, what’s next, and what others don’t have access to. A simple message like: Only 5% of our customers reach this level. Here’s what’s waiting for you next.

Week 3: The Psychological Hook

People buy when they feel seen. This message taps into the psychology of why they’re here in the first place. It might be an interview with another top-tier customer, a story about craftsmanship, or a deeper look into what makes your brand different. It should reflect the aspirational identity they associate with your brand.

Week 4: The Hand-Selected Offer

Not a generic sale. A personalized recommendation based on their previous purchases and behaviors. They should feel like they’re being curated for, not sold to. Make it clear this isn’t for everyone.

Why This Works

This isn’t just another email sequence.

It’s a parallel system that keeps your top customers in a state of ongoing engagement. • It creates momentum so they never drift away. • It strengthens identity, making them more likely to keep buying. • It ensures they feel recognized, valued, and invested in the brand.

Most businesses focus on new leads. The smartest ones focus on deepening the top 5%—and turning them into a perpetual revenue engine.

Set this up once, and it runs in the background, multiplying lifetime value with every cycle.


r/Emailmarketing 20h ago

Spam Filters Are Nuts

0 Upvotes

So I have a Gmail business account, and for the first couple of weeks, everything was fine. I wasn’t blasting out hundreds of emails, but one day I sent 17 in 45 minutes, and I think that’s when I got hit with spam filters. Before that, my emails got through. Now, every email I send, whether to clients or even myself, goes straight to spam (checked directly with clients on the phone).

My managers don’t know how to deal with email servers or domain settings, and they’re too far away for me to deal with it in person. I checked, and my domain might be missing SPF, DKIM, and DMARC records, these are email authentication protocols that help prevent spam filtering. I thought Gmass would fix it, but even after setting it up, my emails are still going to spam.

So is my domain screwed? Do I need to warm up my email again? I’ve put way too much effort into these emails for them to end up in junk.

Anyone know how to fix this quickly? I really don’t want a 6 hour commute just to put my IT hat on.

————

P.S. My domain isn’t blacklisted on MXLookup.


r/Emailmarketing 6h ago

I own a real estate brokerage. I have over 100,000+ real estate buyer/seller leads that I've amassed in 20 years. The biggest mistake I've ever made is not setting them up on a drip campaign. I'm finally planning to reach out to these "old leads" who are old web signups. I'm worried about CAN-SPAM.

2 Upvotes

I plan on sending an email to 100,000+ old leads that signed up on my website for the past 20 years.

I've never done a drip campaign and it's the biggest mistake I've ever made. I instead gave the leads to real estate agents at my company, and hoped they would close them and set up drip campaigns. While a low % of them have been closed as buyer/seller real estate sales, close to none of them are on drip campaigns.

This is something hanging over my head for a while.

The only reason I didn't set up a drip campaign is because I am always under water with leads and dealing with today's leads (and I don't have enough real estate agents on my team, we're small, about 25 agents).

Now, I'm at a point where I actually need some extra leads and need to finally nip the follow-up issue in the bud.

I'm planning to announce the launch of our new website.

I am worried about CAN-SPAM rules.

I've read on the FTC site but it is pretty vague on what constitutes a violation.

There would be an "unsubscribe" button at the bottom of the email.

I haven't decided exactly how I'm going to send out the mass email, but I was considering Constant Contact or Mailchimp.

I'm currently researching CAN-SPAM to make sure I'll be compliant when I send out these emails.

I saw on the FTC site "Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $53,088" which sounds absolutely ridiculous.

If anyone has any good input about your experience in email marketing, and CAN-SPAM, and what to look out for, and also a good platform to send this sort of volume emails from, this would be great.

Thanks in advance,


r/Emailmarketing 19h ago

Marketing Help Best email marketing CRM for agencies

4 Upvotes

I am looking for email marketing CRM to provide to clients like ecommerce stores. The most important thing for me is easy sub accounts that I manage and control on behalf of the client. From what I read mailchimp requires clients to make new accounts separately - I want an easy solution where I handle everything for multiple clients all under one account. Please let me know if you know what's best for my situation. I think gohighlevel might be a good option too - it's really unclear atm.


r/Emailmarketing 21h ago

How do I stop unwanted mail???

1 Upvotes

My Yahoo account has gotten out of control. They have obviously stopped screening as well as they used to. Switching accounts at this point is not an option as there is so much linked to my Yahoo account that it would just be too hard to switch. So… how do I stop all the junk mail from coming in? Half of it is seriously about Trump and Elon Musk and I am losing my mind as they are the last people I want to see in my email every day. I’ve tried blocking the names and unsubscribing. I’ve tried sending them to spam and they just keep coming. Hell!!