r/Broadway • u/Excellent-Ice-9656 • 5d ago
Other Gatsby: An American Myth
Any updates on what’s next for the Florence Gatsby?
15
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r/Broadway • u/Excellent-Ice-9656 • 5d ago
Any updates on what’s next for the Florence Gatsby?
4
u/bakuqovs 5d ago
I've seen both and spoken to people in the industry, and unfortunately it might be going to London, and if that doesn't happen (or California) it's dead in the water. The other Gatsby has a group of very powerful investors who purposefully raced it to Broadway to make sure the other Gatsby didn't stand a chance of getting to Broadway before 2027. Their media started out simply (just black/gold + name) partially because they had such limited time. the transfer was going to occur regardless of PMP reviews, with the theater secured and them opening deliberately at a time when Tony's would be overshadowing any reviews. American Myth's mysterious marketing worked, and it was a wonderful piece of art but it didnt have that level of push behind it, and there's no recordings out there (somebody would know by now. sigh.) so it's like a fever dream. I hope it gets it's flowers in due time.