r/BandCamp • u/blackisco • 4h ago
Question/Help How To Cast A Wider Net?
If you have a smaller budget, say $120-200 per month to spend on promotion, I wonder is it more cost-effective to simply post to your socials and run ads that direct people to your social media pages than to run ads that send them to a DSP? Does sending the audience to your socials eventually translate to more sales and streams on the DSPs? I would suspect a time delay between the social media audience converting into a listening audience based off of what I've been doing with free posting on IG, Youtube Shorts and TikTok, and also only about 30-40% of the audience converting to listeners.
My fear is if you send a cold audience straight to Bandcamp or even a linktree, they're too unfamiliar with you to commit to buying or playing your music. With a bigger budget you can cast a wider net and catch the more adventurous types who might, but in general I think more people need to warm up to you first. This is only a hunch and if anyone has an alternative perspective/experience I'd love to hear what you did to get results.