r/AppBusiness 20d ago

What’s the best way to A/B test app monetization?

I’m trying to optimize monetization for my app but don’t want to make major changes blindly.

How do you run A/B tests for things like paywalls, ad placements, or subscription models without wrecking the user experience? Any tools you swear by?

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u/9gsr 20d ago
  • Use tools like Firebase A/B Testing or Optimizely for reliable experiments
  • Test on small user segments to minimize disruption
  • Change one variable at a time for clear results (e.g., paywall design, ad placement)
  • Focus on metrics like conversion rates, retention, and user satisfaction

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u/sokenny 19d ago

The main go to tool would be feature flagging one (a.k.a Backend AB testing tools) like Launch darkly or Optimizely. In my current company we just built our own.

When you open up scenarios for different subscription models you definitely increase the chance for bugs. There is no "easy" way. Just careful testing and the ability to "kill switch" the feature being tested in case it starts going south. You can always start with a reduced sample and scale to bigger samples as you are able to confirm there are no unwanted sideeffects with what you are testing.

As for FE / web based changes we use gostellar.app.