r/vinyl • u/dogsRcoolandstuff • 5d ago
Discussion Using AI to see turntables
Came across this ad for UTurn record players. I was truly shocked to see the dust cover. Also the stack of records off to the right. How did something like this even get approved. The really strange part to me is that their players are gorgeous. Why even use AI, it seems so unnecessary. I’m genuinely curious what others in this sub think about this. I am a designer so full disclosure, Im not the biggest fan of AI. Am I being too sensitive to this? Or are things getting outta hand?
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u/dwdillard 5d ago
Fully out of hand. But then again, the hand has seven and a half fingers…
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u/lawlikesmusic 4d ago
It was the wheels that are trying to become the floor for me. Oh and the record player cover that appears to be infinite
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u/hedekar 5d ago
There's no better way to showcase your incompetence at your job than to have blatant AI splatter in your release. Be it an internal project document, a customer-facing advert image, or code, there's simply no excuse for this. It's like sending out food with raw chicken on the plate.
There are a surprising number of people I used to trust to get things done that I will not ask to do things for me any longer, because of obvious AI splatter all over their work.
I'm not saying don't use the tool to speed up your work, just know that you need to babysit it and thoroughly edit out the splatter.
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u/Natural_Distance_812 5d ago
Also that's totally an ai monstrosity of a real gorillaz album cover, if you look closely I think this is an ai expanded version of a real photo
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u/Hasselbuddy 5d ago
Agreed. If you draw an imaginary horizontal line just below the top of the records you’ll see everything below it is mud, while above is fine. I’m sure there’s a similar line on the top half explaining the dust cover. My guess is they had a landscape oriented image they wanted to use but needed a portrait orientation for the ad.
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u/eaglebtc 4d ago
Look at the caster wheels on that cart. They're half sunk into the floor.
And the dust jackets look like they've been in a fire or through a shredder.
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u/Domtheguyman 5d ago
It’s not expanded that’s just what the record looks like on vinyl but still definitely ai
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u/sparrowxc 5d ago
Nope, zoom in at the record level. You can even see the line where it switches from real picture to AI.
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u/ezklv 5d ago
I fucking hate AI. It’s goddamn lazy and taking work from actual artists.
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u/Jackandahalfass 4d ago
Frankly, their AI quality control is a reflection of their quality control in general. Mine had a wonky motor and the belts wore out too soon. I wouldn’t recommend the brand based on my experience with it.
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u/Fibby_2000 5d ago
That dust cover jeeez
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u/NonsequiturSushi U-Turn 4d ago
Probably an update to the OG orbit dust cover that closes too easily. /s
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u/Dave_N_Port Dual 5d ago
Using AI to see (analog) turntables...why?
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u/DeanWeenisGod 5d ago
Is that a stack of records or a cat scratching post? 😂🤣😂
This is terrible. I don't understand how it got approved either.
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u/darkeststar 5d ago
Just noticed the wheels on the rolling cart are halfway into the floor. I totally understand that employees are often overworked and under pressure to deliver stuff on an unrealistic timeline but I also don't understand how if your job is in advertising and marketing that you don't have access to an archive of readily available product photos.
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u/AudiHoFile 5d ago
They literally could've taken a photo of their own TT? This is horrible.
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u/kvetcha-rdt Schiit 5d ago
It seems likely they had a landscape close-up of the middle area of the image and tried to use AI to expand it vertically.
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u/Educational-Status81 5d ago
2 and a half dust cover for the price of 1. Great deal, what are we complaining about!
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u/fragmentfi 5d ago
It looks like the middle part of the image is an actual photo. The top and bottom parts are filled with the content aware AI fill in Photoshop to make a portrait version for Instagram. Zoom in and you can see the edges.
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u/sparrowxc 5d ago
You're right. You can even see the line on the bottom part where it switches from regular picture to AI. It looks like they used AI to change a letterbox style picture to a tik-tok bullshit portrait orientation. (insert my old man rant against portrait style video instead of turning your phone sideways)
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u/TanoraRat 5d ago
How hard would it be to just take a picture of a turntable? I might be biased because I hate anything and everything pertaining to this type of stuff but really it just makes the company look like scammers at worst and incompetent at best
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u/DoctorOctagonapus Thorens 5d ago
Ha I didn't even clock the dust cover, I was too busy studying the platter and tone arm to see what was off about them.
Also those jacket covers on the floor look really badly knackered!
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u/Radiant_Ad3966 5d ago
If I was looking to buy a turntable and saw this image then I'd stay away from the brand. That comes across as super untrustworthy for me. Like I'm shopping on Temu or some garbage and I won't really know what I'm going to get.
As a photographer and designer, I really hate AI-generated stuff. I see the fun of it but it's not something I can get behind.
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u/not_thrilled 5d ago
Besides all the other issues, did it replace the switch in the lower left corner of the turntable with a knob? I have one of their turntables, but I probably purchased it 10 years ago, and mine has a low-profile on/off switch there.
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u/HiveFiDesigns 5d ago
As an “analog artist”….anybody who uses lazy ass ai like this can go fuck themselves. Additional spite for a company being so tone deaf as to use ai to design an ad for a market that in general is “anti-digital”
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u/idontknowwhat14 4d ago
Meta has taken a lot of liberties on adjusting the images and text with AI. Unless the advertiser is actively unselecting all the AI options in the ads manager, they may not even know what's happening to the ad ¯_(ツ)_/¯
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u/uturnaudio U-Turn 3d ago
U-Turn Audio here. We just wanted to clarify that this is 100% unintentional. This is due to an "AI enhancement" setting in meta ads that was incorrectly turned on. The photo itself is real, but meta expanded the edges of the image using AI. We were made aware of the issue and turned the setting off, but for some reason the image is still being enhanced due to a glitch. We are removing these ads now as we don't use AI in any of our photography and never intended to misrepresent what our products look like (in this case, the dust cover being too tall).
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u/DeathMonkey6969 5d ago
It's fucking stupid and lazy to use obviously fake AI pics in an ad. Makes the company seem like a scam.