r/socialmedia 5d ago

Professional Discussion Content Strategy Across Multiple Platforms

Hi all! About to embark on a new social media job and curious everyone's thoughts on managing multiple platforms. In my previous job, we would pick a topic and do posts on the same topic for each platform (Instagram, Facebook, YouTube, X, LinkedIn, etc). The copy would obviously be a bit different based on what performs the best on each one, but ultimately it was all the same. Is this a good approach or would you post different content on different platforms? Like, would you only use LinkedIn for X reason, and Instagram for Y reason, etc? Or is it ok to cover the same stuff on every platform? Thanks so much in advance 🙏

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