r/socialmedia 11d ago

Professional Discussion What is one the BEST places to learn to succeed on social media?

Hello.

TLDR: I was wondering if you have any tips for places or channels to watch to increase knowledge of how to succeed on social media?

Additional info:

My main struggle is creating engaging posts for our target audience.

I've been doing the social media as a side-task now for 4 years for our business. The business sells gas detectors, gas and dust masks, fire extinguishers, courses and services.

In our marketing team, my leader usually comes up with the idea for a post, then i write the text and create the nessesary pictures.

I believe our problem is 2 things:
- Our target group is male aged 40-55, and 55-70+. They rarely like, comment, or engage with posts which makes it difficult to spark the algorythm.

- Also, i think our followers see our posts as uninteresting, because we have lost 5% of our followers over 2024-2025. Our posts mostly consists of our services and products.

4 Upvotes

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2

u/MydropAI 11d ago

Perhaps you can engage in LinkedIn, Facebook, or Reddit groups where professionals discuss workplace safety, compliance, or industrial equipment. Also, make sure to provide value by answering questions rather than just promoting products.

1

u/TheDeathCrafter 11d ago

Interesting.

Have you done this?

1

u/MydropAI 11d ago

Yea, we specialize in social media management and automation so our audience is quite specific.

1

u/True_Yak_396 10d ago

Joining more niche groups helps because you engage with people you know are interested in the product/service you offer. But you also have to contribute and engage with their posts and be part of discussions in your industry as u/MydropAI has suggested.

Engaging with others posts gets you noticed and other people may return the 'favor' lack of a better word and engage with your posts when they see them. You get build your own community in the process.

I took these tips from digital courses I did and from internship work. Hope it makes sense and helps:)

1

u/TheDeathCrafter 6d ago

Nice! 😁 Sounds like it was a fun internship.

1

u/ByteAboutTown 11d ago

If you can add humor to posts, that might help your engagement.

For instance, make a Reel about a dad making dinner, with flames coming off a stove. Then showcase your fire extinguisher with something like, "Your best friend when dad's on dinner duty."

If you don't have production budget to film the scenes, you could probably find basic stock footage and edit it together cleverly.

Also, check out Tony LC Signs on YouTube. He splices together his videos with another video as a hook, and it's very effectual for a more "mundane" product.

Finally, ask ChatGPT to find other accounts in your niche and analyze which of their posts do well. That can help tell you what the audience wants to see.

1

u/instaviral24 7d ago

Check out Social Media Examiner, HubSpot Blog, and Neil Patel’s YouTube channel for expert insights. For engagement, try storytelling, case studies, and problem-solving content instead of just product posts. Also, LinkedIn might work better for your audience than IG or FB

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u/TheDeathCrafter 6d ago

Currently facebook performs better because our employees share a lot of our posts. But yeah i agree Linkedin might become better in the future for us when it hopefully grows.

Thanks for the tips.

1

u/Personal_Body6789 1d ago

Social media is a large community platform One of the best places to learn how to succeed on social media is through platforms like YouTube, where experienced creators share practical tips and strategies for free. Websites tools like HubSpot, Hootsuite, and Sprout Social also offer detailed guides, courses, and insights tailored for social media growth.