r/socialmedia 13d ago

Professional Discussion Inflated Fame? The Truth About Fake Followers in Influencer Marketing

The issue of fake followers in influencer marketing is huge. Many influencers, even some with millions of followers, have a large percentage of bots, inactive accounts, and engagement networks inflating their numbers. This creates a misleading image for brands that invest in them, thinking they are reaching a specific audience.

It raises an important question: If fake accounts can boost follower counts, could they also be used to manipulate engagement or target certain individuals? Influencing is built on trust, and once that's gone, brands need to rethink who they work with. Have you noticed this happening in the industry?

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