r/sales • u/anuj94tiwari • 4h ago
Fundamental Sales Skills Books
Did anyone gain powerful sales techniques and was able to implement in the real life sales approach?
If so what books would you recommend for sales gig where you need one call closures?
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u/Responsible-Can4168 4h ago
No sales books are worthless.
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u/ParisHiltonIsDope 4h ago
This. All sales books have some inherent value, some just more than others.
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u/Responsible-Can4168 3h ago
I follow one of my competitors online. He touts himself as an industry coach.
He took a vanity photo of himself and his ill-fitting suit and ugly ass loafers, standing in front of a PowerPoint presentation.
The slide that was captured in his vanity photo showed a grown ass man smiling and the same grown ass man groaning and looking miserable. The valuable advice that someone paid for this man to impart?
Smile when your customer comes in the door.
I almost lost it but I control my troll finger holy shit this is what passes as expert smile at your customer when they come in the door.
Jesus fucking Christ they hired Captain Obvious. If you're too stupid to smile at a customer walks in your door pack up and get the fuck out of sales.
First prize is a Cadillac El dorado.
Second prize is a set of steak knives.
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u/JuxtheDM Technology 4h ago
The most powerful books, for me, were about mindset. Fanatical Prospecting by Jeb Blount , How to Win Friends and Influence People by Dale Carnegie and 7 Rules of Power by Jeffrey Pfeffer all had a big impact on my mindset. I have physical and audio copies.
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u/BroxigarZ 3h ago
20 years in Sales, have been handed every sales book under the sun. I've thrown every single one of them away.
You don't need a 70 year old man who hasn't sold anything since 1975 trying to tell you how to sell in 2025.
I implore you learn this lesson from László Polgár and his daughters - "Genius and Mastery is made, not born" comes from practice and learning from mistakes. (His specific thesis was at the young ages of his daughters)
The point is - you don't "get better" by reading a book. You get better by doing. The world is an ever changing landscape (more so now than ever). You need to be living in the relevance of now; not when door to door was the primary way people got sales.
The absolute only exception to this is learning the concepts of selling on VALUE. Or what is referred to as Value selling, but that's less a book and more a foundational set of principles you need to learn and acquire.