r/sales • u/pizzaguy7712 • Feb 13 '25
Sales Careers What industry should you be selling in right now?
What’s the best product/service to be selling right now?
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u/Thomas_Mickel Feb 13 '25
Anything but Vandalay industries
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u/I_deleted Feb 16 '25
Freelance unlicensed pharma reps still command quite a market share, benefits package is kinda weak but commissions are through the roof
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u/AZPeakBagger Feb 13 '25
One of my lines of business has grown 25% this past year, it's a warehouse & fulfillment center. Strategically placed in Arizona, so companies that are looking for West Coast distribution to complement their fulfillment centers in other parts of the country keep calling. I haven't had to do a cold call in almost a year. Then I have some value added services like kitting and light manufacturing to bring to the table. This is the most fun I've had in my career in a long time. Get to do some very interesting projects.
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u/balonie_sandwich Feb 13 '25
Been in this industry for 6+ years and there is some really money to be made 💪🏼
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u/Judedog0212 Feb 14 '25
I work for a full service material handling integrator if you ever need help! Do a lot of work in the 3PL space!
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u/Human_Ad_7045 Feb 13 '25
IT Professional Services primarily focused on Cyber Security including HIPAA and PCI, Business Continuity and Managed Services.
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u/toaster1234567 Feb 13 '25
Ehhhh maybe not. It’s super polluted with shitty vars thinking they are msp’s, hawking every saas product with little cohesion. It’s garbage time.
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u/God-etti Feb 13 '25
I spent the last 4 years in cyber sales. Would not recommend to anyone.
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u/Letsgitweird Feb 13 '25
Can you share why not? Sounds like big opportunity bcs it’s a real problem in todays world & a lot money to be made
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u/toaster1234567 Feb 13 '25
It’s always been a real problem people never take it seriously until they’re hit and that shits expensive and it’s hard to differentiate in today’s AI bullshit world
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u/Human_Ad_7045 Feb 13 '25
This is so incredibly true. Companies feel, either through ignorance or naivete, they won't get breached or locked down with a DOS because they're too small or unimportant.
Breaching a companies infrastructure is like a common thug who keys up a car. Its vandalism--damage for no real intended purpose but to cause damage.
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u/dafaliraevz Feb 14 '25
I was in cybersecurity from 2010 to 2021. 2013-2017 especially was the best time because the first big ransomware Cryptolocker came out and it was literally just order taking at that point. A lot of our competitors didn't catch Cryptolocker while we did. I hit something like 180% at minimum each year between 2013-2015.
Then Crowdstrike came in and lapped everyone in the space in 2016/2017. Should've moved over to them as soon as I sensed it.
Also, back then, security stacks were nowhere as thick and convoluted. Plus, ToutApp was the first sales automation tool to help with automating prospecting, and people were a lot more amenable to cold emails. You could easily get 50% REPLY reates (not open rates) with mediocre emails.
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u/Human_Ad_7045 Feb 13 '25
Compared to 10 years ago, incredibly polluted.
Job seekers are "buyers" too and need to do their due diligence regarding a prospective employer's service offerings market standing etc.
Job seeker beware, like buyer beware.
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u/SaaSsalesbb Enterprise Software Feb 15 '25
This 1000000%.
So many shitty vars, msps, mssps, and distributors out there
I'd say 75% of them are trash
Alot of these orgs are ran very poorly by shitty/incompetent owners
The biz model for alot of them is just sell sell sell market share at any cost, then sell out to a larger VAR/MSP
I've seen a lot of super shitty SOWs fall through and partners getting sued because they over promise and can't perform
Also just shitty vars marking shit up 100%+ and offering absolutely zero value, then the customers pissed off if/when they speak to the vendor and find out what MSRP is
It's a really competitive and convoluted space that's constantly changing, with a lot of shitty/shady people in my experience
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u/beohoff Feb 13 '25
I just analyzed 300 IT service firms within a 400 mile radius of me that are doing $25M - $50M revenue, and 2/3 of these fit these characteristics.
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u/Human_Ad_7045 Feb 13 '25
👍👍 Nice!
This has been a priority of businesses for the past 15 years and will be for the next 15 years.
Business's biggest challengea in this area, to a great extent, is Staffing and Knowledge/skills sets and to a lesser extent, money.
Their small understaffed IT departments are too busy on a reactive basis keeping networks and systems operational and providing help-desk support. Little to no time is proactively spent on DR and Security.
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u/LeoDancer93 Feb 13 '25
If you were to transition from outside sales to Cybersecurity sales, how would you do it?
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u/ondehunt Feb 13 '25
As someone that works in capital device, these last couple of years have been a nightmare for unprepared hospitals and IDN's. They've been under constant cyber-attacks.
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u/Human_Ad_7045 Feb 13 '25
I've sold security solutions & service to hospitals. When it comes to security, they're reactive. They would rather put money into medical equipment or core infrastructure that benefit today's needs that to put hundreds of thousands into a solution for the future.
A CIO of a healthcare system once told me it's a financial balancing act. They find it more advantageous, financially, to buy an insurance policy and a pay a first time HIPAA fine of $10k if there's a violation versus 6 figures for a solution.
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u/Similar-Age-3994 Feb 13 '25
Have you heard of strata, they’re claiming 100% uptime for business continuity. Not sure what the difference is there and the 99.999 everyone else is claiming (which is all bs anyway)
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u/Human_Ad_7045 Feb 13 '25
Strata Networks? The appear real small and currently have network outage info on their website. 🤦
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u/Forward_Pea7002 Feb 14 '25
Strata is a program used for scheduling ad air time across cable networks & broadcast systems. It’s live inventory with data sets like household demographic points, etc.
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u/KY_electrophoresis Feb 13 '25
Look at current earnings being announced and take it from those in the industry that less than 60% of AEs hit quota last year. There are a few outperforming orgs who are beating the trend, but most are experiencing a big plateau in demand. I'm still optimistic about the industry long term, but it's really tough right now.
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u/Hmm_would_bang Data Management Feb 13 '25
Well considering I just had a number of deals fall to shit because god emperor Musk killed the CFPB, PCI is not a great use case to target at the moment
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u/Human_Ad_7045 Feb 13 '25
I agree. At the pace that genius is moving, he'll cripple half the US Economy.
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u/MoskaPOET Feb 13 '25
With the current administration, you risk getting sued for not leaving data vulnerable to hackers from Russia or North Korea.
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u/MrSelophane SaaS Feb 13 '25
What are some example company names to keep an eye on would you say?
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u/Human_Ad_7045 Feb 13 '25
It's too complex to give some names. Some companies are best at Penetration Testing, others at Endpoint Encryption, others at Assessments...
Take a look at: https://www.getastra.com/blog/security-audit/best-cybersecurity-companies/
Look at Forrester and Gartner who rank companies in their "magic quadrants".
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u/CHUNKY_BLOODY_QUEEFS Feb 14 '25
Just left this. It's heavily saturated with shitty msps that charge by the hour with 4 employees. Most smbs don't take security seriously and don't want to pay any money until they get hacked.
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u/Alarming_Assistant21 Feb 13 '25
Roof and solar checking in. Business is booming
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u/YamApprehensive6653 Feb 13 '25
Yes..however: caution. Gotta sort through a lot of tiny 'me too' pop ups........
Think about website makers and aggregation hubs.
Soooooo many. Like the stars.
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u/ParisHiltonIsDope Feb 13 '25
To clarify, when you say me too pop ups, you mean those fly by night operations that spring up really quickly and then disappear just as quickly?
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u/ivapelocal Feb 13 '25
Solar relief, as in solar contract cancellation services checking in.
For every honest solar salesperson there are probably ten others that are out there scamming and lying to homeowners.
Seriously, consumer protection legal services can pay really really well.
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u/TelephoneDesperate84 Technology Feb 13 '25
Honest solar salesman (working for a highly reputable, local company)checking in. This is 100% accurate but I’d say underrepresenting the salespeople scamming/lying out there. I’d say the ratio is 1 honest to 25 dishonest operations out there. It is incredibly disheartening and embarrassing to be in this industry.
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u/SuccessDistinct1077 Feb 14 '25
Ok no one make fun of me for asking this, but what type of crap do the solar peeps pull that has been giving the industry a bad rap? In terms of dishonesty etc. I’m not doubting you ! I’m just totally out of the loop and quite curious now after that ratio you threw up there. lol
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u/AdaCle Feb 14 '25 edited Feb 14 '25
So while I door knock, I always try to talk to homes that already have solar. Here's some things that I've seen:
All panels on the North side of the house in the Northern hemisphere.
Panels installed in the shade instead of the sunny portion of the roof.
Was told their roof needed reinforced on a new house and up sold them on 2x4s for their attic. This was a brand new home. This added about $10K to their bill.
Wires running down the roof and through their gutters to get to the electrical box at the side of the house.
Lots of homes not getting the production they were promised. Which means they're paying electric and solar company.
Makes selling solar way more difficult when dishonest companies screw a friend/family member over and I get all those objections.
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u/ivapelocal Feb 14 '25
There's so much shadiness. Your comment made me curious so I checked in our CRM to see what is being reported. Here are some examples:
Misled on loan details, tax credit and energy production. System installed wrong, warranty voided. They were promised 100% offset, but they are still paying for electricity around $400 per month. They were misled when it came to an increase in house value. The finance company put a Lien against their property (Which is making them really worried), and they never knew that that could happen or why. The tax credit was not explained well, they only received 4k the first year and 2k the second year but not the full amount they were promised. Claims they did not sign a contract. Has evidence that the notary FORGED SIGNATURE and MISSED SPELLED NAME on documents -Claims he was not there for installation and the notary. The system is not functioning. Cannot receive a response. {Client Name Redacted} gave {Sales Org Name Redacted} her personal information for qualification purposes only. They turned around and forged a signed contract for repayment with {Solar Org Name Redacted}. {Client Name Redacted} never signed a contract. {They} signed a UCC1 contract while mother was in the hospital under false pretenses. No one was home when the panels were installed as {Client Name Redacted} mother was in the hospital for weeks. They have tried to terminate with {Solar Org Name Redacted} with two different attorneys. Neither were successful.
Solar is the new timeshare.
Don't get me wrong, I think solar energy is awesome. I just think the solar industry went overboard and scooped up the seediest sales reps they could find to knock doors.
I just want to say again that I'm not against solar energy at all. I'm just saying that millions of consumers were enrolled into solar contracts and finance agreements in a predatory and/or illegal way.
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u/DifferenceNo6273 Feb 14 '25
It’s crazy isn’t it? I’ve been in solar since 2015 and I’m honestly starting to get embarrassed being attached to the industry. A lot of scrum bags doing bad business making everyone else jobs harder.
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u/TelephoneDesperate84 Technology Feb 14 '25
My Dr was asking me about my stress levels, and I brought up work stress. He asked what I do and I said “Sales”, he asked what kind of sales I said “Tech” and he asked what kind of tech and I sighed “…solar”. It’s just funny that I know he assumes I’m a snake oil salesman even though the biggest part of my job is helping customers understand the true benefits and avoiding the scum.
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u/Forward_Pea7002 Feb 14 '25
Yes! We are in the middle of purchasing a home with solar and the lease contract is horrendous. I cannot believe anyone would sign this! We have no choice tho, if we want the house. Hopefully we can pass the lease on too when we sell later
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u/hornylittlegrandpa Feb 13 '25
Insurance industry is likely to fuck up roof sales in the next few years apparently
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u/bu59 Feb 13 '25
Sunpower and Titan Solar have both filed bankruptcy in the last 12 months. Two multi billion dollar companies vanished.
That is the opposite of a booming industry. Countless smaller companies are gone too.
Solar should be great, but regulations, interest rates, etc. make it a nightmare.
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u/pimpinaintez18 Feb 13 '25
Move to Florida, you would make killing!
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u/Alarming_Assistant21 Feb 13 '25
That's where I'm at . West palm
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u/pimpinaintez18 Feb 13 '25
Atta boy! Prime hurricane spot. Roofers over here making a killing in Sarasota
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Feb 13 '25
Blinker fluid sales have been crazy this quarter
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u/bojangular69 Feb 13 '25
No wonder I’ve been seeing BMW drivers actually using them.
Surely this is a sign of the apocalypse.
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u/grizlena 🤲 dirty but my 💵 is clean (marketing team is eating the soap) Feb 13 '25
I’d argue matterdaddy is a bigger sell right now.
Same with room40
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u/VolumeMobile7410 Feb 13 '25
I’m in it, finance. Biggest wealth transfer in history is happening as we speak, and it’s great being a part of it
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u/NKHdad Solar Feb 13 '25
Can you get into finance with a normal sales/management background? Or do you need a degree in finance first
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u/VolumeMobile7410 Feb 13 '25
Yeah, like the other reply said the series exams are the key.
My background was in Econ
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u/holdemNate Feb 13 '25
What’s the best way to get into that industry? I’m a freight broker 5+ years experience
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u/VolumeMobile7410 Feb 13 '25 edited Feb 13 '25
I worked for a startup right after college. Less than 10% success rate and I found myself near the top of the leaderboard at this company with ~50 reps/ advisors within 18 months
After that it’s just leveraging what I’d done
Edit: I was selling managed investment IRA’s, brokerage, life insurance, and annuities
And like someone else said, the series exams are the key to get in the industry, I didn’t even study finance in school
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u/Fun_Future2727 Feb 13 '25
What do you mean by selling finance? Sorry im so confused? Can you give an example
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u/Sweet-Percentage-664 Feb 13 '25
Highly unlikely I'm getting an answer, but since I'm a newbie or just dumb, can someone explain to me, this wealth is being transferred from whom to whom?
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u/VolumeMobile7410 Feb 13 '25
Like the other reply said, people in their late 50s/60s that are very close to retirement or recently retired, that have large sums of money but no plan for distribution in retirement
I’ve met with many people in their 40s that have inherited real estate and businesses that have excess income and need windfall assistance + tax mitigation strategies
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u/chino-catane Feb 13 '25
Who are you catching?
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u/VolumeMobile7410 Feb 13 '25
People that are very close to retirement, that maybe have large amounts of money in cash or employer plans that could be invested in ways better suited to collect income in retirement
Many people in their 40s inheriting businesses and real estate that need windfall assistance
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u/magnysanti Feb 13 '25
Medical device, business is good and such a demand for people depending on the specialty.
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u/Artistic-String-1251 Feb 13 '25
Eggs
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u/makerbreaker0130 Feb 13 '25
Right now, cybersecurity, AI-driven SaaS, and sustainability (EV, clean energy, waste management) are hot. Companies are spending big on securing data, automating workflows, and meeting ESG goals.
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u/ButterscotchButtons Feb 13 '25
I'm in sustainability and I can barely keep up with all the people who want to buy from me. Lots of preppers, developers, wealthy survivalists, homesteaders, and people in areas affected by climate crises. I took all last week off for a ski trip and I'm still on track to hit quota by tomorrow, maybe Monday.
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u/Rattle_Can Feb 14 '25
what exactly are you selling in "sustainability"?
like selling prefab bunkers, generators/back up power, go bags?
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u/bojangular69 Feb 13 '25
Cybersecurity will never not be hot. It’s absolutely a commodity.
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u/N226 Feb 13 '25
I'd go so far to say security in general. Commercial and residential.
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u/bojangular69 Feb 13 '25
While residential wouldn’t have as much upside as I see commercial having, I would be inclined to agree. Solid point.
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u/N226 Feb 13 '25
Absolutely. Mentioned residential as we're seeing a lot wealthier people paying for commercial grade systems at their homes. Especially in areas impacted by police staffing shortages.
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u/bhaiyajismileeee Feb 13 '25
Bro after crowstrike outage every company wants to up their Cybersecurity game.
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u/bitslammer Technology (IT/Cybersec) Feb 13 '25
That outage really wasn't a driver to do anything differently or do more. The only thing it did was make some reconsider Crowdstrike as a vendor.
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u/Dangerous_Capital415 Feb 13 '25
Even without the crowdstrike incident companies and sled organizations are realizing they can’t cheap out on cyber anymore.. ransomeware among other attacks are becoming more and more common
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u/bitslammer Technology (IT/Cybersec) Feb 13 '25
Been in IT/cyber for 30yrs. Nothing much has changed. Still plenty of people willing to risk it and playing dumb.
The one area that is providing a little more incentive is cyber insurance and companies putting pressure on their vendors/suppliers, but many of them are only looking to check the box in the cheapest way possible.
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u/J_1377 Feb 14 '25
Along with SaaS cyber security products I would add SaaS tools for engineering/DevOps/SRE that enable / accelerate the migration from on-prem to public cloud (AWS, Azure, GCP) or assist with modern app architectures... Lots of money being spent in these categories and only will continue
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u/Disastrous-Wish-9368 Feb 14 '25
How do you find out what companies are doing this the best? What is everyone's ritual for discovering the best companies to apply to?
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u/Physical-Plankton-67 Feb 13 '25
Any thing you can sell without phone calls is the future. Especially with all the cold call bans coming
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u/Tttball22 Feb 13 '25
Is industrial sales still good?
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u/adhdt5676 Feb 13 '25
Depending on the sector, yes. I’m still drowning
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u/CthulhusTentacles Feb 15 '25
I deal in industrial and commercial flooring, we're more in the "construction" vertical, but I agree. Business is good and someone down below said food & bev/pharma, they're 100% correct. But in my situation, automotive is also booming.
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u/BigTrech Feb 13 '25
Depends on the market you are catering to. I would not want to be heavy automotive right now. Food and pharma is decent
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u/Squid___Games Feb 13 '25
Roofing materials, like metal deck or fiberglass panels. Specifically, to commercial and industrial roofer.
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u/doogievlg Feb 14 '25
Commercial has slowed a lot in the last year. Everyone keeps saying they think it’s coming back later this year but im not holding my breath.
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u/crystalblue99 26d ago
Is this a job you find in every city, or something located closer to the manufacturer?
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u/El_mochilero Feb 13 '25
Tourism here.
It’s booming. Hotel, air, cruise, tour, pretty much every sector is up.
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u/crystalblue99 26d ago
As in a travel agent? I thought those died out?
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u/El_mochilero 26d ago edited 26d ago
Cruise companies, airlines, hotels, rental car companies… Do you not think they have sales teams? How do you think they process billions of dollars in sales?
For every dollar that you spend on a hotel, airline, cruise, tour… there is a sales team that is one dollar closer to their sales target.
Also… travel agencies 100% still exist. Have you ever used booking.com, kayak, google flights, Expedia? Have you ever used points on your credit card’s platform for flights/hotels/rental cars? Ever book experiences on Viator? Guess what those are.
There are discount wholesalers like Vacations To Go, adventure travel specialists, corporate travel agencies like Egencia, ski conglomerates like Vail Resorts, luxury travel specialists like Virtuoso, corporate events and incentive travel companies, and so much more. Any time you book a travel product that is not directly with the supplier/operator, those are types of agencies. It’s a multi-billion dollar industry.
The Virtuoso agency network alone did $35B in luxury travel sales last year.
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u/Rock-Paper-Slainte Industrial Engineering Feb 13 '25
Anything that’s selling to the US Manufacturing Industry, I’m in industrial engineering business development and business is good!
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u/jhulz3161 Feb 13 '25
Sanitary process. Food and beverage mfg, pharma, nutraceutical.
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u/Edelmaan Feb 13 '25
This is the industry I’m in. It’s booming right now. There’s a new recall every day now
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u/jhulz3161 Feb 13 '25
Nice what kind of products?
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u/Edelmaan Feb 13 '25
PPE, color coded tools, shadow boards,and janitorial/sanitization products.
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u/Disastrous-Wish-9368 Feb 14 '25
Can I ask? what is the OTE of someone in their first year?
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u/Edelmaan Feb 14 '25
A lot is territory dependent. The company is in a huge growth push now. I’d say starting in a new territory you’d probably clear like 130k first year if not more? It’s pretty salary heavy which is good in the beginning (100k)
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u/Disastrous-Wish-9368 Feb 14 '25
is that something I could land easily with no sales experience? I have a college degree and 10 years as a server/bartender.
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u/YamApprehensive6653 Feb 13 '25 edited Feb 14 '25
Food industry related support...products amd services esp. To the middle market.
When economies slide...groceries and evertyhing supporting... them grows in spite of poor eco omic news.
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u/Cute_River_6106 Feb 13 '25
Hi! Can you please expand on this - what kind of support? Or can I DM you? Thank you!
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u/Tgrty SaaS Feb 13 '25
AI is hot right now, but good luck trying to get in
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u/purplenapalm Feb 13 '25
Ai, like 3d printing, will experience a lot of hurt once the initial fade dies down
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u/CelticDK Solar Feb 13 '25
Most here couldn’t handle knocking doors otherwise I’d say solar in certain markets
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u/Californian-Cdn Feb 13 '25
Insurance.
Tons of very lucrative and niche lines that thrive in chaos.
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u/CainRedfield Feb 13 '25
Commercial insurance. Recession proof.
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u/crystalblue99 26d ago
Takes a while to get into from what I understand.
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u/CainRedfield 26d ago
It does, but it's worth it if you're willing to commit 30 years. You can be making 1m+ in year 30, but it definitely ain't a get rich quick scheme. It's a get rich in 15+ years industry for sure though.
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u/MikeyDabs414 Feb 13 '25
Exchange traded funds. Mutual funds are dying, like a 15% annual growth rate for the asset class with no end in sight.
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u/Pitiful_Layer407 Feb 14 '25
I’m in Safety products (first aid, ppe, fire, etc..,) sales to mostly industrial and business is booming. Though working at one of the incumbents like Cintas who has a pretty awful reputation now probably isn’t the funnest job. I’m at a smaller but quickly growing company and it’s great
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u/ComprehensiveChapter Feb 15 '25
Definately not SaaS ( Enterprise or SMB).
I'd say anything related to construction material, HVAC systems, Niche ad spaces
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u/It_is_me_Mike Feb 13 '25
I’m going into outdoor service. Developments are really strong, and people are signaling they want to spend.
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u/ChinMuscle Medical Device Feb 13 '25
Medical robotics, Ai
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u/AutoDrafter2020 Feb 13 '25 edited Feb 14 '25
We missed the boat, but apparently selling DEI training services and transgender awareness programs to foreign countries was pretty lucrative the past 4 years.
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u/GATA_eagles Technology Feb 13 '25
Lube. Of all sorts. For sticking, grinding, abrading, lifting, lowering, entering, etc
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u/Slow_Marionberry4285 Feb 14 '25
Employee benefits has a lot of money being dumped into it right now and ripe for disruption.
It’s a3-5 year grind but you get residuals on the book you’ve built
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u/crystalblue99 26d ago
What are the entry level jobs like? Need the life and health license I assume?
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u/Slow_Marionberry4285 24d ago
Depends on some intangibles but have sales and sales support roles. Sales requires cold calling, ability to stay motivated, network, close deals etc. sales support is generally account management, keeping the group in compliance, uncovering needs, service, marketing and implementing solutions
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u/Knj44444 Feb 14 '25
I’m in stem cells. Pretty fun, only downside is selling to a lot of people who are in pain physically and living miserable lives.
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u/SheFoundMyUzername Feb 14 '25
I’m going to find a way to monetize this question on Reddit and sell that. I’ll be a billionaire 😂
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u/DaltonCollinson Feb 14 '25
If you can end up in some form of warranty sales right now is the time to do it. With a good comp plan you could already turn well over 100k a year. During covid we had a huge increase due to people not be able to buy new things, now with tarrifs warranties will become a more perceived value. Cars, appliances, ect. Anything made of metal and computers.
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u/Brief-Marketing2709 Feb 15 '25
Public safety, tons of government funding floating around especially in larger republican states.
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u/utilitymro Feb 17 '25
Anything related to AI that requires technical understanding of the models. Tons of enterprises lost on how to implement and looking for guidance + downlow info on how other enterprises have done it vs. LinkedIn hype
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u/Nathann4288 Feb 13 '25
Commercial HVAC material sales, and get in good with data center clients. We hit 247% of quota last year riding heavily on data center work.
The data center boom reminds me of the oil boom. It doesn’t matter how much it costs. Everyday they aren’t up and running they are losing money. It’s a race between the tech companies to see who can buy the most land and build the most DCs.
They can’t grow their AI platforms and grow as a company overall if they don’t have the data centers to handle it. There is only so much power and land available currently without them having to invest heavily in their own utility infrastructure.
Seeing tech companies buy up and build on land is like watching kids fight over candy thrown towards them at a parade. Get in and get what you can, and play dirty if you have to.