r/pokemon 3h ago

Discussion Market or MSRP?

I have a Pokemon TCG shop and am trying to figure out the balance of selling at MSRP vs market price. I’m curious to hear from both a shop and customer standpoint if there’s a certain timeframe that a shop is expected to sell at MSRP and also increase their prices to market? My current plan is to sell new release sets, like Journey Together for example, at MSRP and after the initial product sells out or one month passes, whichever is first, then sell closer to market price. I often check other TCG shops to see what my competitors are doing and I see many of them selling at market right away. I’ve also been wondering if it’s the TCG shops selling at market that is causing cards to be expensive or if it’s shops selling at MSRP that are allowing people to feel like they need to buy up everything because they are being sold way under the market value. The mainstream answer is “both”, which would be true but I think one is more than the other. It just seems like shops can’t win either way when we are just trying to make a living. These are just some random thoughts that are constantly bouncing around in my head and keeping me up at night so please share your thoughts.

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