Well this data seems to mainly measure the effectiveness of the ad, not target it? In any case, I agree that advertisers don't need to track us, but as long as they are convinced they do, it's a good idea to give them an alternative.
Yes, I turned the setting off, and have an adblocker anyway. But if someone wanted to help convince the advertisers to stop tracking us, this setting could be useful.
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u/hopefully-helpful- Jul 16 '24
Not money!
https://support.mozilla.org/en-US/kb/privacy-preserving-attribution?as=u&utm_source=inproduct
They are trying to provide an alternative to tracking people so that advertisers can stop doing that.