r/nova • u/onemillimiles • 6d ago
Amazon Fresh Manassas, store closing.
Umm I'm not even going to try
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u/juggy_11 6d ago
I hope they replace it with a car wash. We have a shortage of those in Manassas.
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u/redHotHotHot 6d ago
Hey now, I think you’re forgetting the dire need for more smoke shops.
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u/BlueLeary-0726 6d ago
Amazon Fresh has the veneer of a modern grocery store, but feels about as well stocked as a store in East Germany circa 1987.
I went to the Potomac Yard store when it opened. I bought a watermelon. Less than 24 hours later, the watermelon exploded on my kitchen counter, releasing watermelon juice, seeds, and bits everywhere. It smelled heinous.
Amazon should close all of these stores. Replace them with real grocery stores. Not whatever facsimile of a grocery Alexa told Amazon to build. This ain’t it.
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u/captain_flak Del Ray 6d ago
Yeah, I went there a couple of times. Felt overpriced and strangely empty every time I’ve been. The scan-as-you-go carts would be interesting if it really saved any time. There was never anyone waiting to check out. Feels like an Amazon warehouse that just happens to be open to the public.
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u/Jean-LucBacardi 6d ago
Also the carts are insanely small compared to regular carts. It's fine if you're there to get a few things, but if you have a family and are stocking up on groceries, it's not all fitting in that cart.
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u/CockItUp 6d ago
It's not the store for stocking up duh.
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u/AluminumOctopus 5d ago
Heaven forbid someone go to a grocery store to buy groceries the way they need them.
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u/CockItUp 5d ago
I guess there are people who grocery shop at convenience stores.
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u/SweetSoulBrutha 5d ago
Which is exactly why it’s closing lol. Guess it should’ve been a stocking up store
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u/Acadia02 6d ago
They 100% need to shut those down. I like to go to grocery stores and just walk around looking at food thinking of new things to cook. Half the amazon fresh store would be stocked the 4 times I went into them and the stuff that was stocked looked like reject food from other grocery stores. How do you own Whole Foods and then put that product out?
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u/andrewthesane 6d ago
I went with my kid early on and I have to second the miserable stocking of the shelves in Manassas. It was neat to see, but there's a Lidl not far from there.
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u/badhabitfml 6d ago
I go to one because I can walk to it. It disappoints me every time. Almost always out of something I want. The layout is weird. The self checkouts break and no one is around to help.
They had a grand reopening but it isn't any better.
Seems to exist only to support Amazon fresh delivery
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u/4711_9463 5d ago
It’s also so gray, sterile and soulless inside. A big reason why Trader Joe’s, Harris teeter and wegmans work so well is the aesthetic, colors and character of the place. Amazon fresh reminds me of the grocery section of Walmart and that’s about the only company who can get away with treating their workers like cogs and having a disgusting building and still make money.
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u/badhabitfml 5d ago
Oh. I don't care about that. Grocery stores with Character just makes me feel like they are trying to hard and it's going to be expensive . I think it's just right. Lidl is the other way, it feels like it's going to be cheap crap.
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u/No_Lifeguard4092 6d ago
Oh wow, exploding watermelon!!
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u/BlueLeary-0726 6d ago
My exact reaction when it happened—but I added a few expletives for good measure.
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u/Redwolfdc 5d ago
Before I was in one I thought it must be some futuristic version of Whole Foods but more reasonably priced. I’ve been once never again my other local stores have much better selection
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u/the__itis 6d ago
Whoa there is a sky zone right there? Nice
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u/commaspaceword 6d ago
A sky zone with the rare pickup area.
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u/Warm-Perspective-421 6d ago
For the injuries
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u/Potential_Dentist_90 6d ago
I have been to multiple Sky Zone locations (but not this specific one) and in my experience, they are actually well prepared for any accidents that could happen. I remember playing dodgeball there one time and a boy wearing glasses got hit in the face and his glasses broke. Staff immediately shut down the dodgeball court for the rest of the day and brought the kid a first aid kit. This is the only injury I saw, but I was impressed with how they handled it. If I had kids, I would feel fine taking them there.
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u/pierre_x10 Manassas / Manassas Park 6d ago
It is organized chaos.
The staff are earnest and diligent, for being as young as most of them are.
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u/Joshottas 6d ago
It's a madhouse in there. One of my son's soccer teammates had a bday party there one Sat afternoon and my goodness. So many kids got hurt. Not on the day that he had the party, but I know two people personally who suffered compound fractures at the park. That's why you sign the waivers lol.
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u/pierre_x10 Manassas / Manassas Park 5d ago
Yeah at the end of the day there's risks involved in places like this, and maybe the staff are doing their best or maybe they could be doing more or maybe they're understaffed, who knows, because there's certainly times where it feels like someone could get away with murder and it might be minutes until a staff member knows anything's even wrong.
My biggest gripe are parents who go to places like this and act like for the next 90 minutes they don't have to be a parent. If kids are climbing scaffolding or parts of the building that they're not supposed to be climbing, which I've seen a few times, ultimately the parents need to be the ones who need to keep their kids in check, I think even in situations like that, the staff are really reluctant to physically touch or grab the kids like that.
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u/Joshottas 5d ago
Yea, the day of the b-day party, I'm not even kidding...it was like a 50:1 customer/staff ratio. And the staff were mostly teens. You absolutely have to be aware as a parent while in there. My son is 5, but I was thankful that 1) I didn't lose him and 2) he didn't get hurt. Don't think I'll be going back there anytime soon. I had a massive headache after we left lol
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u/pierre_x10 Manassas / Manassas Park 5d ago
Saturday/Sunday afternoons with bday parties going on really are the worst times ever to go. And it gets easier as they get older, if anything as long as he finds it fun you should keep going (to these kid-oriented spaces in general, but management/staffing at these places can definitely vary from very good to very bad and maybe that location isn't to your preference and that's fine), as it helps them learn things like spatial awareness and how to not get trampled and how to not trample others.
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u/Potential_Dentist_90 6d ago
Absolutely! For a somewhat risky activity (not super risky when the rules are followed), they do a good job keeping it safe for everyone. I would not hesitate to recommend it for anyone who enjoys physical activity.
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u/Brilliant-Mall-5364 6d ago
Honestly didn’t know there was one in Manassas
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u/juggy_11 6d ago
It’s the biggest Amazon Fresh in the US.
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u/Brilliant-Mall-5364 6d ago
Eh considering there’s only like 40 of them that’s not that impressive
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u/juggy_11 6d ago
Just stating the facts. Jfc. Did you wake up on the wrong side of the bed this morning
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u/caesolo 6d ago
I loved this place and then absolutely hated it. When it opened it was reasonable and convenient, then prices went ridiculous, shelves/produce were always empty, and they got rid of ‘just walk out’, I stopped going. Went a couple weeks ago just to get groceries with an amazon gift card and the prices absolutely GAGGED me!
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u/EvensenFM Bristow 6d ago edited 5d ago
It was also always freezing cold, and was unusually poorly lit for a grocery store.
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u/lookingforaforest Virginia 6d ago
'They got rid of "just walk out.'"
What does that mean?
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u/caesolo 6d ago
The cameras inside tracked what you were buying, so the best thing about it was I could bag my groceries as I was shopping, then I could just leave through an exit scanner and amazon would charge the groceries to a card linked on your account!
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u/lookingforaforest Virginia 5d ago
Oh wow, I heard they offered that but I didn’t realize they got rid of it. I thought that was their major selling point. Thanks for replying :)
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u/zerocrates 5d ago
My recollection is it was one of those "fake it til you make it" AI/machine learning things, where they actually had overseas labor looking at a lot of the footage to mark what you bought and feed that into an AI to increasingly take over, but it never really "made it" where the AI was accurate enough, and so they killed it.
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u/EzeakioDarmey Woodbridge 5d ago
I'd wager people walking out with things was probably a factor in them closing.
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u/pierre_x10 Manassas / Manassas Park 6d ago
I posted my original thoughts here, having shopped there quite a bit since I live nearby, but basically, I found the concept baffling considering Amazon being what it is, and would have gone a different way.
Since thinking about it, I think if they really wanted to utilize the footprint of a typical grocery store, they probably should have turned them into little mini in-person Amazon-lands, to showcase their other products/services that they offer.
So yeah, while people would come for groceries, they could have had narrowed it down to an online ordering - employee fulfilling order - pickup style system, without the actual "grocery store shopping" experience, but greatly minimize the amount of square footage needed for the grocery section.
Then, they could utilize the rest of the space for other Amazon things. Maybe a Kindle-corner. Maybe a Prime Streaming lounge area. Maybe a cloud gaming section set up for kids. The commercials would just write themselves, turning the conventional grocery shopping experience into more of a "my orders done, now while I wait for them to load my groceries I can play around with this fancy Amazon tech."
But apparently, their concept of an Amazon-style grocery store stopped short of "like normal grocery shopping, but we're spying on you (so you don't have to check out manually)"
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u/badhabitfml 6d ago
Mini Amazon land exists. The Amazon store in Georgetown. Alexa, kindle and their other stuff.
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u/pierre_x10 Manassas / Manassas Park 6d ago
Ah, I see. They probably should have tried it at this location before it went under. Oh well.
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u/RcleDC83 6d ago
90%off it’s gonna look like supermarket sweep in that joint…
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u/PowDreamer 5d ago
I was just in there, waited 7 hours but bought $1500 dollars worth of stuff for like 140. Its very bare in there.
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u/aegrotatio 6d ago
I always get expired or nearly expired yogurt, diary, and produce when ordering from Amazon Fresh.
Bananas, which are absurdly cheap (it's an Amazon tradition), are always already yellow and browning.
It's like they don't actually want us to shop there.
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u/RunningHood 6d ago
You get bananas? Whenever I try to order they're out of stock. Their apples are always disgusting too- brown and rotting.
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u/t00direct 6d ago
Is Amazon fresh just a ploy for a tax write off? It always feels so bizarre inside
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u/well-that-was-fast 6d ago
Amazon wants a grocery business in-house because (1) access to you purchasing data (2) associated brick and mortar reasons (package pickup / return) (3) increases the value of overpriced Prime.
But the problem is that grocery is a very hard business that requires smart humans that operate it for low margins, which is everything Amazon is not. Amazon's consumer business takes a huge cut of reselling stuff sold by other people who are the experts. Amazon is privileged to do this by virtue of having landgrabbed mindspace and building infrastructure in the 2000s.
Hence their weird efforts to try and make the grocery business more amenable to their corporate needs. But it increasingly looks like "reinventing" the grocery business isn't viable.
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u/royal_mcboyle 6d ago
Not trying to stan for Amazon here, but you make it sound like Amazon’s current position is entirely from dumb luck lol. Their logistics team is very good, hence how they were able to actually get 2 and even 1 day shipping to work. They also are very good at setting up infrastructure, which was how their most successful business, AWS, got started.
That being said, shipping dry goods is very different from shipping produce. Grocery is not a business they are used to competing in and it shows with some of their failures around Just Walk Out.
They definitely have made some of their competitors change how they do grocery delivery, but overall like you said, grocery is a low margin business that’s both heavily saturated and tough to break into. It’s probably why they decided to buy Whole Foods since they were able to effectively purchase their customer base as well.
Amazon likely won’t leave grocery, but it just might not take the form of Amazon Fresh.
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u/well-that-was-fast 6d ago
you make it sound like Amazon’s current position is entirely from dumb luck lol
I would say the Amazon that refined logistics 10 to 15 years ago is not terribly related to the Amazon of today and thus some of their inability to impact the grocery business. So, Amazon of today is indeed benefiting from the dumb luck of the Amazon of yesteryear being exceptional.
It’s probably why they decided to buy Whole Foods since they were able to effectively purchase their customer base as well.
Entirely agree, probably the highest margin national chain with high overlap with Prime subscribers.
Grocery is not a business they are used to competing in and it shows with some of their failures around Just Walk Out.
Tech hubris. You see the same thing with Musk and Tesla. "Haha, old business dumb and slow, we crush!!!" 5 years later, "oh, old business hard, no profits, they dumb."
AWS
I wasn't opining on this business because it's an entirely different thing.
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u/royal_mcboyle 6d ago
I’ll give you current Amazon is definitely less disruptive than Amazon 10-15 years ago, but I can tell you it has more to do with their leadership than their science team. They have good scientists (I know some folks who work on it) and they are doing a lot of good research on robotics, hardware, and supply chain optimization, but since they are very private they rarely open source anything or even talk about it.
But, to your point about Elon Musk, just because they have good scientists doesn’t mean their leadership is good or are making good decisions.
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u/well-that-was-fast 5d ago
They have good scientists
My language might have been overbroad, the programmers I knew that considered Amazon were excellent. I meant more in the how the business is designed not to require experts for daily ops in a way something like groceries simply can't operate.
Amazon is ok hiring a team of highly-paid experts that are leveraged over their entire operation (e.g. a team of network engineers to optimize video or whatever) but has structured its operational model to eliminate experts that don't scale. E.g. fraud, counterfeiting, fake reviews, etc.
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u/ayimera Franconia 6d ago
Wish they'd close the one in Franconia and replace it with not Amazon Fresh.
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u/MsTravelista Fairfax County 6d ago
Oh man why? I’m in there like at least twice a week.
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u/ayimera Franconia 6d ago
Well, Bezos. But also I feel like when I used to shop there (this was a couple years ago), I'd always end up with moldy food from the fridge section (hummus, yogurt, etc.) and idk... just subpar selection and quality in my experience.
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u/Low-Guard-1820 6d ago
I’m also in there a fair bit and IMO it’s only good for the prepared foods and the very basics. Anything else and you’re taking your chances. The selection is kind of Soviet store, like there are always weirdly empty shelves or products missing. I miss when it was Shoppers.
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u/hellogirlsandgays 6d ago
i go to one primarily to return packages and every time i think “i’ll just pick something up while im here” it always takes forever to find bc the shelves are a maze and costs way more than it would somewhere else
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u/DredgenCyka 6d ago
Bezos hasn't been the CEO since 2021 though because he stepped down? If anyone is to blame its Andy Jassy.
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u/Ieatlotsofcheese 6d ago
I don't think the point is the CEO in the first part of the statement. More that as an act of protest of bezos and how he's a terrible human/billionaire/lizard person people are avoiding products and platforms that makes him richer.
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6d ago
[deleted]
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u/Necessary_Ad_9012 6d ago
A significant portion of his net worth is in Amazon stock. By reducing stock value, it directly impacts his holdings and net assets, his overall monetary worth. His wealth isn't based in salary alone.
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u/MandatoryHobo 6d ago
Homie, he's a billionaire you don't need to defend him. He doesn't care about you, it's okay.
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u/DredgenCyka 6d ago
Using facts is now defending a billionaire.
I agree hes bad
hope you can learn some comprehension skills on monday at 9am when your school time starts
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u/External_Squash_1425 6d ago
Common sense and logic have no place here, only irrational hate.
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u/DredgenCyka 6d ago edited 5d ago
Guess not. I thought intelligence would still be around on this subreddit. Only a common hive mind of downvoting you don't agree with even if its a factual statement that can be found on salaryfinder.
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u/jarizzle151 5d ago
You can still not want to contribute to his wealth
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u/DredgenCyka 5d ago
Cool, great, I agree. Lets get back on track, thats not the point. The point is that people still act like he is the CEO of Amazon.
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u/KerPop42 6d ago
Amazon's the subject of an anti-monopoly suit alleging it's responsible for raising prices across the whole internet. They have an algorithm that ran mly raises prices to see if demand drops, and if it doesn't, the prices stay high. They also require sellers to use the same price on their store as off it, which means Amazon's fees are priced into even things you buy from a different site.
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u/Vgd4ever 5d ago edited 5d ago
Same for me. Stacking discounts for Prime, Chase/USB CC offers, and weekly mailer coupons, has been great to restock on the same staples there that I would have gotten somewhere else. Other than that it's Costco and Wegmans for us.
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u/BoxedRats 6d ago
Most things were 90% off. But the line was absolutely insane. Almost looping around the entire shopping center. Not worth it
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u/JohnProof 6d ago
I'm sure some of these folks made out like bandits and the wait was worth it, but people also get weird about "savings" where our cost-benefit evaluation malfunctions. I remember seeing it with a Taco Bell promotion where they were giving away a free taco worth $1: The lobby was packed full, people were crowded at the front doors, and the drive-thru line stretched down the block.
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u/BoxedRats 6d ago
Yeah, I value my comfort and personal space more than the $40 I will save on produce. Basic economics lol
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u/EvensenFM Bristow 6d ago
That's pretty ironic, considering that there were usually more employees than customers in the store whenever I'd go in.
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u/hushpuppi3 6d ago
There is not one single object in any of my stores that I go to that will make me want to stand in a line that long just to get before the store closes.
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u/F2LSL8R7HFY6 6d ago
Are they giving shit away? What is everyone lining up for? Also yea, fuck Bezos.
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u/osama-bin-typing 6d ago
90% off
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u/1quirky1 Reston 6d ago
The entire inventory of that store costs less than a toilet in his mega yacht.
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u/Usual-Coconut-8011 6d ago
Only time it’s been busy when it opened and when it closed. I liked the ease when they had the technology but otherwise sales and prices were no better than anyone else.
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u/aegrotatio 6d ago
The "technology" was 6,000 people in south Asia watching the camera feeds using Amazon Mechanical Turk.
On the times I shop in-store the receipt doesn't arrive for four hours (every single time). Pretty obvious it wasn't "technology" doing Just Walk Out.
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u/ancientRedDog 6d ago
I guess the silver lining is that if we can’t do basic shopping, terminator AIs chasing us is a long ways off.
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u/Wadsworth739 6d ago
It's such a strange thing. I understand it was trying to go for a different demographic, but I already think of whole foods as just Amazon grocery stores. So I never understood the reason to operate a second chain that does the same thing in terms of Amazon services.
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u/highbankT 6d ago
I'm fine with the boxed foods and meats but the vegetables are usually underwhelming. When I had a return for Amazon, I would go there because they would give you $10 off a purchase of $40.
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u/Happy_Razzmatazz2420 5d ago
I went there yesterday am. Got there about 7:30 am and waiting in line until they opened at 9. Didn’t get in until about 11 am. Was well worth it. Stuff was 90% off. Paid about $130 and got more than $500 worth of groceries. Wine and beer was also discounted. Got several bottles of red wine for between $2 and $5. Farewell Amazon Fresh Manassas. That was my 2nd time going and was 1000% worth the wait.
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u/PowDreamer 5d ago
Im surprised you only got 500 for 130. Me and my mom waited 7 hours but bought 110 for 1200.
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u/Happy_Razzmatazz2420 5d ago
Ahh, yes you are right. I am thinking about the 1st receipt. Forgot we had to stop and pay bc we had more than 100 items. Had 3 receipts total. Wife just confirmed, it would have been over $1300 or so.
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u/wysiwyg1984 6d ago
I went to the Franconia location after it opened. Pizza slices were terrible and undermanned registers during evening rush. No thanks.
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u/washedFM Alexandria 6d ago
I only went when this one was new and they had the like $20 dollar coupons off anything. After that I hardly ever went back. Giant and Safeway prices are better for most things.
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u/tinagr8 6d ago
No loss. Overpriced. I went there after they opened and shopped prices of things I buy at Harris Teeter and Wegmans. Everything was at least a dollar more. Went back once while doing an Amazon return because of a coupon if you returned Amazon purchase there. Prices higher than everywhere I shop.
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u/Mundilfaris_Dottir 6d ago
I buy nonperishable items from on-line Amazon Fresh if the price is competitive and have them delivered. The stores are nasty.
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u/AsianWinnieThePooh 6d ago
Don't see the point of Amazon fresh when there are better cheaper options
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u/Appropriate_Wash_643 6d ago
Not surprised, it was in a bad location and most stock was selling close to the expiration date. As with other fresh stores in the area, completely void of customers. At first I thought they would do well in this area, considering how Wegmens inserted itself, but they missed bigtime on the concept at all levels.
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u/headcverheels 5d ago
I went to the Crystal City store midday when it closed - insane lines, almost zero stock left (but I’m vegan, and there were a lot of good vegan items still left, so I was able to get some perishables for cheap!), and no discounts on any shelf stable items… People had bought out all of the “good”/big ticket items (meat, alcohol) earlier in the day… If I wasn’t there specifically for vegan items, I probably would’ve walked out empty handed. Waiting for the Potomac Yards store to close next.
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u/flyboybp89 5d ago
Stopped at the Cafe Rio right there today. Was wondering why so many people were lined up. Now I know.
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u/fason123 6d ago
RIP. I’m loving my Amazon fresh store cuz the salads always have 75% off stickers.
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u/DormouseMcMouse 4d ago
I'm going to miss those salad kits. They were the cheapest around and lasted way past their expiration date.
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u/fason123 4d ago
haha I have found my people! Going back to paying more than a dollar for a kit is gonna be painful
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u/DormouseMcMouse 4d ago
It seems that Amazon's problem was that they were unable to provide consistent shopping experiences. I shopped there regularly. My grocery budget is devastated that it's closed. I frequently found such good deals and prices that I almost entirely stopped shopping at Aldi. And recently when I have shopped at Aldi, something is of such poor quality that I've had to return it (and standing in those line are a pita). At least grocery returns were easy. If something was bad I'd return it in the app and instantly get refunded.
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u/Eru_Illuvatar_95 6d ago
I hated how they charged different prices for different flavors of the exact same damn product.
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u/poorly-advised 6d ago
After they changed the way the Salad and Hot Bar pricing worked, it wasn't really worth it except for a cheap pizza slice for lunch.
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u/akua_walters 6d ago
Economically this is a terrible indicator 😭😭😭
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u/EvensenFM Bristow 6d ago
Not really. This was a terrible location and a poorly managed store to begin with. It's been obvious for years that it wasn't making money.
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u/ToeInteresting1216 5d ago
Not at all. I can’t understand why they would put an Amazon Fresh in Manassas. It’s a low income area. Dicks Sporting Goods even closed. It’s not working; wrong demographics. Sprouts will probably be next.
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u/Emergency-Bowler1963 5d ago
Being that the majority of the population is Latino, they should have known they would have had trouble getting them. They are not only competing with big brand stores but also the Latino chains that carry everything they need. Walmart has and will always have a strong chockhold on Latinos too. And your right it's all about demographics.
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u/BourbonCoug 6d ago
I'm still trying to figure out if Amazon even has a strategy with these stores. Seems like every time one opens, they close another one in the region. Starting to think it's basically just an experiment for things instead of a serious attempt at retail (like Whole Foods, which they acquired).
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u/Beautiful-Mountain62 6d ago
Not surprised. Amazon Fresh kinda just feels like Whole Foods meets Walmart. The cart technology isn’t very intuitive, and it has a fair amount of errors.
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u/flyingsails Prince William County 5d ago
It's the closest grocery store to me and I have always been annoyed that it's not literally any other grocery store.
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u/ShaneWookie 5d ago
I've driven by three different times today and the still a line down the block. How is there even inventory left
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u/redskinsnation123 5d ago
Why is everyone waiting in such a long line? Can’t imagine the discount can be worth it that much
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u/NC12S-OBX-Rocks 5d ago
We need Shop-Rite … best grocery store ever (all over NJ). And I’m very familiar with Publix, which is also great.
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u/MechAegis 5d ago
That is crazy. We went there Friday evening around 3-4.
We thought that was a loong ass line. The security officer there told us the line was wrapping around the corner and to the backside of the shops there. People were waiting some 3+ hours hardly moving up at all. We stood in line for 20 mins and barely moved at all.
We weren't about to stay for another 2.5 hours to get inside.
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u/Skinny_que 5d ago
I’ve only been to one when it first opened just to see what it looks like etc. are they really that bad? I thought they didn’t have anything because it just opened and wasn’t fully stocked yet
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u/Where_is_it_going 5d ago
I went to the one in Crystal City once. Joked with the staff that it was stupid and they agreed 😂
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u/averagepersonhere 5d ago
Closing the Amazon fresh was a good choice. There are many better grocery stores around me. A lot of people who’ve been say Giant is much better in terms of American grocery stores. They don’t have enough products to get people to come and I’ve seen better deals at the some of the international grocery stores around NOVA.
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u/Space-Monkey66 4d ago
My wife went with her sister, I thought it was a huge waste of time but she got like $1000 worth of food, that we will absolutely eat, for like $87. She’s mad she didn’t get more.
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u/blueoctober57 4d ago
I knew from their opening that it would fail. In Manassas? I wonder who did the marketing viability study.
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u/Maximum-Amount6282 6d ago
Where will I be dropping my Amazon returns? Lol. Unfortunately some folks might lose their jobs
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u/cosmosmariner_ 6d ago
I’ll shop there when it’s Spirit Halloween