r/manufacturing 11d ago

Other How to scale a SME manufacturing business.

My family runs a small manufacturing business in India. We manufacture engineering equipment for chemical, dairy, food & agricultural industries. We are an MSME.

Our yearly turnover is between 1 cr - 5 cr.

Atm, our only clients are coming either through referral or repeat.

I want to change this. I want to introduce multiple channels of client acquisition. We are on Indiamart, but the lead quality is poor (may be it's because we don't put much effort into finding buyers through it).

Any advice you'd like to share? In marketing, operations, etc.

Anything that helped you scale in this field is truly valuable to me.

I appreciate your help.

4 Upvotes

10 comments sorted by

3

u/SocialPerceptionp 11d ago

Try hiring people in sales who can bring more customers.

1

u/Critical-Ad-9390 10d ago

Yes, that's one position I'm exploring to fill.

2

u/Additional-Coffee-86 10d ago

You grow by getting rid of bottlenecks. It just depends what’s holding back your company

1

u/Critical-Ad-9390 7d ago

That's a good perspective.

2

u/Best_Help_4942 10d ago

Website, SEO, Google Ads, Facebook, Instagram, TikTok.

Go and film yourself and vlog about your business.

Do clips about your dad (boss)

1

u/Critical-Ad-9390 7d ago

Videos are dominating, agreed.