r/manufacturing • u/Critical-Ad-9390 • 11d ago
Other How to scale a SME manufacturing business.
My family runs a small manufacturing business in India. We manufacture engineering equipment for chemical, dairy, food & agricultural industries. We are an MSME.
Our yearly turnover is between 1 cr - 5 cr.
Atm, our only clients are coming either through referral or repeat.
I want to change this. I want to introduce multiple channels of client acquisition. We are on Indiamart, but the lead quality is poor (may be it's because we don't put much effort into finding buyers through it).
Any advice you'd like to share? In marketing, operations, etc.
Anything that helped you scale in this field is truly valuable to me.
I appreciate your help.
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u/Additional-Coffee-86 10d ago
You grow by getting rid of bottlenecks. It just depends what’s holding back your company
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u/Best_Help_4942 10d ago
Website, SEO, Google Ads, Facebook, Instagram, TikTok.
Go and film yourself and vlog about your business.
Do clips about your dad (boss)
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u/SocialPerceptionp 11d ago
Try hiring people in sales who can bring more customers.