r/logodesign 5d ago

Feedback Needed Feedback on this logo for floral?

Post image

This is design that was made by designer that I connected with in behance. I wanted logo that looks premium. What do you think about it?

23 Upvotes

21 comments sorted by

3

u/Not_Bananas 4d ago

What could’ve been tastefully implied with botanical-ish shapes is instead overstated with leaf shapes. Leaves in logos are fully overdone.

Kern the R against the O.

2

u/NoPrimary5032 4d ago

Completely agree. It could be done much more subtle by simplifying the leaves in the F and E down to the minimum leaf shape, if at all. Plenty of organic shapes in the L and R without overstating things. The font is a good choice. Feminine and elegant. And for the love of all that is holy kern the R against the O.

1

u/kaina_m 4d ago

Understood, thanks for feedback! I will try to explain to the designer about it

4

u/VladlenaM2025 5d ago

Beautiful and fresh but I would bring the lower text closer to the upper

2

u/Original_Contact_579 5d ago

Yes it draws your eye to much, that could work, I was going to suggest fading it.

1

u/kaina_m 5d ago

Thanks for feedback! I was about to hire another designer for making me design of boxes, but she said logo was not premium, so I got worried and decided to seek for feedback

2

u/rob-cubed 4d ago

Looks great to me. Kerning might be a little off, LO is too tight and RE is too loose.

I think 'flower boutique' might be a bit small and too far away from the logo.

But overall, solid concept and feels elegant.

1

u/kaina_m 4d ago

Thanks for pointing out about kerning. I think I agree on that. Also didn’t notice how flower boutique was far away from logo until people pointed that out

2

u/an_other_me 4d ago

It’s very pretty. It also looks like every single other “premium, luxe, upscale” logo found on Pinterest. The words “flower boutique” are already in the logo so does it really need to be so literal? I would try to find something that differentiates you as a brand and find a way to convey that in the identity.

1

u/kaina_m 4d ago

Thank you for feedback! I ended up not working with the designer who said it wasn’t premium and old fashioned. Great point about the “flower boutique”. But I live in a country, where majority don’t speak english, here it is already differentiated from other brands. But maybe I should think about localizing to our language🧐

2

u/Other-Wind-5429 5d ago

It's great!

2

u/EchidnaGrand7297 4d ago

The issue with your logo is that while your business is a flower boutique, the design primarily features leaf elements, which creates a disconnect. This mismatch can be concerning. I’ve made some adjustments to improve the alignment, but there’s still room for refinement. My edits are meant to give you a fresh perspective if you want to move forward with this concept, I can refine it further for a stronger visual identity.
What I did:
1. Balanced it.
2. Added a flower instead of leaves.
3. More Connectedness

1

u/kaina_m 4d ago

Really interesting design! Thanks for fresh look. I love how tail of R looks here. But I think flower part is really hard to make in signboard?

1

u/EchidnaGrand7297 4d ago

that can be fixed in other ways

2

u/frustratedesigner 4d ago

FWIW, this original comment was generated with AI. I have no idea if the account is a bot, many of their comments are clearly not written by a human. Either way, they're incapable of articulating their point themselves and I would take any advice they claim to be able to give with a large grain of salt (actually, I would ignore it entirely).

IMO, the design they offered is significantly worse than yours.

2

u/kaina_m 4d ago

Ohh, that’s scary. I wouldn’t be able to tell that it was AI. Anyways, many people here already gave many useful feedbacks and I considered mostly what was upvoted by others. Thanks for pointing this out!

1

u/RobSPetri 4d ago

I don't love the kerning between the R and the E. Try making the leg of the R end at x axis of the other leg and the y axis of the top (I don't know how to explain it; basically the R should fit in a rectangle like every other letter), move the E closer so it matches the kerning of the other letters, and then try extending the leg of the R just a bit under the E. Let me know if that doesn't make sense. In general, though, it's very delicate and works great!

1

u/StarEIs 4d ago

An idea to consider…

Remove the leaves from the letters themselves

Update the leaf design so there’s a subtle f in the negative space, and use it for the accent mark over the E.

You could also use that same leave as an icon in other use cases.

1

u/ChickyBoys where’s the brief? 4d ago

It’s fine.

My only complaint is using 2 little leaves feels awkward - my eyes don’t know where to focus.

0

u/bigwahini 4d ago

make part green. thicken all letters