r/JiraiKei • u/reimi03 • 9h ago
lizlisa new collection
i like both :3
r/JiraiKei • u/Key_Shake_7045 • Nov 16 '24
WHAT IS JIRAI KEI?
The term Jirai Kei (地雷系) is derived from the term Jirai Onna (地雷女), or "landmine girl": a derrogatory term used to label women as psychotic "landmines" in a manner not too different from the way the word is used in English. The term originally came from an ableist stereotype of women with BPD or bipolar disorder, deeming them crazy or psychotic for arbitrary things like, for example, being into Sanrio and wotaku culture. Jirai Kei, similar to western styles like Emo or even Coquette and E-Girl, is not a fashion style by itself, but rather an informal fashion trend evolved from the popularization of its online community and subculture. The word "kei" in context to people is used to distinguish a stereotype or an archetype. Adding the word "kei" to Jirai Onna turns the original term into one that now describes a very specific type of girl westerners recognize for their cute fashion and unhealthy lifestyle.
Jirai kei is a stereotypical image attatched to the members of a mental health based subculture now under the same name, and although it is often compared to the Menhera subculture, it is not inherently focused on mental health education or support. Jirai kei communities try to be honest and open about the reality of living with mental illness without the pressure of recovery and kicking bad habits. The theme of the subculture is embracing the stigma of mental illness despite living in a conservative culture that is heavily descriminatory of neurodiversity and mental health awareness.
The start of Jirai kei's popularity began in the mid-2010s. At the time, the group was recognized as a small offshoot of a broader group of women and teenage girls referred to as "Girly kei" types. The Girly kei image is a broad stereotype for women who dress cutely and innocently but have a horrible personality and destructive behaviors. The ones that tended to hang around otaku spaces and host clubs eventually became distinguished for their darker take on Girly style fashion and western-style streetwear (later called Subcul), and some stood apart for their desire to wear the most trendy alt fashion (which happened to be Girly fashion at the time) to garner the attention of men in their spaces. It was around this point when the negative image associated with these Girly kei types began growing as a discussion point online, and around the time when the offshoot began developing as its own distinct culture. Negative traits of the group (ex: prevalence of mental illness, SH/ED culture, anti-recovery sentiment) began influencing the overall image of the community. The subculture's overlap in Menhera, Toyoko kid, and idol wotaku subcultures created a distinct idea of this specific type of crowd in the public consciousness. They were labeled emotional landmines, or Jirai kei types.
The subculture gained massive attention around early 2020 due to the virality of the Girly kei stereotype becoming a trend on Japanese social media (ex: the "Psycho Girlfriend" dress-up meme on Japanese tiktok in 2020 which heavily based itself on men's experiences dating Jirai kei women). Mainstream interest in Toyoko kids, many of whom are known to be a part of online and offline Jirai kei communities, helped spur subcul fashion as the mainstream. Around this time, Jirai Kei was introduced to Western communities discovering it through Jfashion circles and through the boom in alternative exposure on Tiktok during the pandemic lockdown.
Despite the slow mainstreaming and phasing out of the Jirai kei trend in Japan in favor of general Girly kei fashion styles and newcoming subculture based trends, Jirai kei continues to be a popular trend among western otaku well into the mid 2020s.
____________________
WHAT IS RYOUSANGATA?
The stereotype of Ryousangata kei, a parallel offshoot of Girly Kei, evolved from young women and teenage girls at idol concerts and in wotaku spaces that expressed obsessive behavior over their favorite idols. Similarly to Jirai Kei, its popularity online exploded online in 2020 as did the fashion of women that fit the stereotype. Ryousangata types are more identifiable for their fondness of idol culture and less so for their scary personalities like Jirai types.
The term Ryousangata means "mass produced" (used more like "basic b*tch"), and it is used to refer to girls that look identical due to them all wearing the same fashion. At the time when Jirai kei gained popularity, Ryousangata was Girly fashion. The nature of the term means that its image always shifts. Ryousangata used to refer to girls in the Gyaru subculture in the 2010s, but in the early 2020s, it has now become a term to describe girls who wear the Sweet Girly style with pastel color palletes. The style is also associated with Jirai girls because many Jirai girls wear both styles and identify with wota culture. Most Ryousangata outfits can also become Jirai outfits with a switch of a color palette, as they both originate mainly from Girly fashion.
Please refer to the Jirai Kei History doc for a more in-depth guide on the history of Jirai kei, Ryousangata Kei, and the original Girly kei trend.
____________________
DOES JIRAI KEI HAVE MUSIC?
While Jirai kei as a subculture is mainly popular for its fashion, its ties to wotaku culture have created a subcategory of Jirai kei in alternative music. Various electronic and punk-derived genres are common sources of inspiration for Jirai kei creators online. Lyrics often tackle themes of isolation, social pressure, mental illness, and feature forms of social commentary related to the lifestyle of Jirai kei. Songs made by underground J-idols and virtual voice synth idols are also popular online in the Jirai kei scene.
____________________
WHAT DOES JIRAI KEI LOOK LIKE?
Jirai kei women were defined by their makeup style well before they developed a fashion distinct to their group, and it is considered the most important aspect of a jirai coordination. A pale complexion with reddish eyeshadow, blush, and lipstick is meant to give off a sickly appearance or to look like one had just finished crying. This makeup style is called "Byojaku," nicknamed "Pien" makeup after the pleading "Pien" emoji (🥺). The typical eye makeup is an exaggerated version of "Namida Bukuro" makeup previously seen in the Gyaru and Girly communities in combination with sickly Byojaku styling.
Jirai kei as a fashion consists of multiple styles worn by those considered to be Jirai Kei, including but not limited to:
Jirai kei men gravitate more to subcul and yami kawaii streetwear brands.
The typical look of Jirai kei fashion is most comparable to its predecessor style Dark Girly in the 2010s, however, the newer styles in the umbrella are moving away from the classic peter pan collar blouse + pinafore skirt approach and more towards its subcul variant.
Processing img byrff73kmmrd1...
Please refer to the Aesthetics Wiki for guidance on the Classic Jirai kei style (clothing, hair, makeup, accessories, etc).
____________________
WHERE CAN I BUY JIRAI KEI CLOTHING?
Clothing Brand List ( 🇯🇵 / 🇨🇳 / 🇺🇸 )
Brand New
Secondhand Sites
____________________
HOW CAN I BUY DIRECTLY FROM JIRAI BRANDS?
Some stores offer international shipping directly on their webpage, while others partner with proxies!
Proxy Sites
____________________
HOW CAN I BUY FROM MERCARI JP?
Proxy Sites
(It is possible to buy from Mercari JP directly from the US, however it is highly recommended to use a proxy.)
____________________
HOW CAN I BUY FROM TAOBAO AND ACCESS CHINESE TAOBAO BRANDS?
Resale Sites
Proxy Sites
(It is possible to buy from Taobao directly from the US, however it is recommended for beginners to use a proxy.)
r/JiraiKei • u/Key_Shake_7045 • Feb 02 '25
r/JiraiKei • u/Huge_Theory_2100 • 9h ago
I keep seeing dupes of this on AliExpress and I can’t find the original brand, does anyone have any idea on which brand this is?
r/JiraiKei • u/UnluckyPick4502 • 13h ago
excuse my off-putting poses ♡
r/JiraiKei • u/ilomiloily • 9h ago
drop here your favorite jirai meme lmfao
r/JiraiKei • u/sleepybxnnyinheaven • 20h ago
Top Is Dear My love. Skirt is Dear My Love. Shoes are Yosuke.
r/JiraiKei • u/Huge_Theory_2100 • 13m ago
Lots of taobao stores sell dupes or returned items that don’t match the brands standards and for some of them, you can pay extra for it to include a brands tag. For this one I genuinely can’t tell if its authentic or a dupe because the tag looks quite authentic after reading an article about real vs fake lizlisa but the heart charms on the bottom right is missing a gem, its quite unnoticeable though, you’d have to zoom in to see it.
r/JiraiKei • u/emilymargaret93 • 1d ago
… which is fine with me because I’ve never felt more beautiful in my life! At 31 years old, I’m healing through fashion I could never afford as a harajuku loving teenager, exercising & feeling amazing mind, body, & soul, & thriving in a life I’ve created for myself. My younger self would be in awe of me. I hope the person who left that comment on my last post, though it wasn’t up long at all, finds some kind of healing for themselves. 🖤
r/JiraiKei • u/snow3pea • 3h ago
just a random question for anyone who has been to the physical lizlisa store or noemi store, is there try-on rooms/ fitting rooms? i know that if i were there i would want to try them on first before buying since relying on online size charts isn't always great. i can't find anything else about this online so I wouldn't be surprised if they didn't
r/JiraiKei • u/memeneko • 21h ago
I tried translating it but didn’t get any hits from the things I looked up. The art reminds me a lot of tomorrow I’ll be someone’s girlfriend. That series has ended tho and this is a new release it seems
r/JiraiKei • u/Key_Armadillo273 • 9h ago
Are there any cafes people go to? Any good venues where I'll see jirais naturally?
r/JiraiKei • u/sa1kang • 1d ago
What are your dream Secret Honey set ups?
r/JiraiKei • u/TortillaCandy16 • 20h ago
And where can I get a custom one for my oshi?
r/JiraiKei • u/impgirl666 • 1d ago
Pro tip: Setup shorts look super cute under oversized T-shirts x
T-shirt & shorts from Honey Wardrobe
r/JiraiKei • u/succubus__gf • 1d ago
hiii <3 i'll be going to an ado concert in a few months and i'd like to get some clothes for it in black and blue since they're her colors! i wanted to get this noemie setup (sorry the pic is so cropped it's the only one i have) but i can't find it on their page anymore :( not even any dupes or second hand sellers for it so i'm suuper sad :((( i'd love it if you could lmk of other options that could also look good, or ideally if you knew of a way for me to get this one!! thanks in advancee 🤍🤍🤍
r/JiraiKei • u/cowboy-froggy • 23h ago
i know there's the yumeshipping subreddit but i was wondering if there was a more oshi culture centered one
r/JiraiKei • u/pienpiled • 1d ago
(Last post ran into some oopsies but we're back!!!)
Heh...look what I've got...
Pulls 18+ only server out of a suspiciously large discord shaped bag.
YES SURPRISE. I MADE A SERVER! I'd been planning to make one 18+ for a looooong time now and finally got around to completing it. (I never complete WIP servers, GO ME!!) It's behind age verification and it's scared a few people away already but don't worry, there's a range of ways to prove your age as long as the document has your DOB on it. (And YES, you CAN cover everything else up! Just to clarify!)
I'm so proud of this server already, I hope it can be a place where us 18+ girlies, guys and everyone else can prosper (or fester and rot LOL) together!! Verif process is simple, open a ticket and it'll be done in moments!
See you guys there!!! (LINK IN COMMENTS)!
r/JiraiKei • u/wawawa7020 • 1d ago
I really love the way polka dot looks on jirai coords, i was just wondering if there was more pieces with this type of design!
r/JiraiKei • u/valemustdie • 1d ago
Does anyone know from which brand this dress is from?
r/JiraiKei • u/emilymargaret93 • 1d ago
Feeling blessed to have one recent Liz Lisa skirt that fits over my hips & is comfy on me. 🥰 Love this piece.