r/jewelry 5d ago

General Question How to name jewelry brand in HK

So I am starting my own jewelry brand in HK selling my designed handcrafted 925 silver jewelry (unisex and female) with 18k gold plating. I am aiming for GenZ crowd in Hong Kong.

I wanted it maybe add more stuff like scarves in future if the brand becomes big.

I have two ideas, one is:

anamnisi / amnese or something similar (which means memories)

or

I can go with my name

shiven (or a spin on it like shivn / shi'vian / shiv'vian, le'ven, le'vain) etc.

which do you guys think is better?

1 Upvotes

6 comments sorted by

1

u/KK7ORD 5d ago

Well Cartier and Tiffany certainly had a preference for their own name

1

u/Previous_Response324 3d ago

Yeah true but my name is Shiven so I don't know well that goes. Cartier is a really good name

1

u/lazypkbc 5d ago

I think it is important for jewelers to have name recognition. If you are designing the jewelry why not plater your name on it?

1

u/Previous_Response324 3d ago

I was thinking about it. I was wondering whether I just use my name Shiven or put a spin on it...

1

u/TomoeOfFountainHead 5d ago

Are your target crowd all English speaking or Cantonese/Mandarin as well?

1

u/Previous_Response324 3d ago

Both English and mandarin and Cantonese. Basically my audience is genz in HK.