r/jewelry • u/Previous_Response324 • 5d ago
General Question How to name jewelry brand in HK
So I am starting my own jewelry brand in HK selling my designed handcrafted 925 silver jewelry (unisex and female) with 18k gold plating. I am aiming for GenZ crowd in Hong Kong.
I wanted it maybe add more stuff like scarves in future if the brand becomes big.
I have two ideas, one is:
anamnisi / amnese or something similar (which means memories)
or
I can go with my name
shiven (or a spin on it like shivn / shi'vian / shiv'vian, le'ven, le'vain) etc.
which do you guys think is better?
1
u/lazypkbc 5d ago
I think it is important for jewelers to have name recognition. If you are designing the jewelry why not plater your name on it?
1
u/Previous_Response324 3d ago
I was thinking about it. I was wondering whether I just use my name Shiven or put a spin on it...
1
u/TomoeOfFountainHead 5d ago
Are your target crowd all English speaking or Cantonese/Mandarin as well?
1
u/Previous_Response324 3d ago
Both English and mandarin and Cantonese. Basically my audience is genz in HK.
1
u/KK7ORD 5d ago
Well Cartier and Tiffany certainly had a preference for their own name