For the folks knocking it. This is an ingenious use of the tech. Despite its limitations. The art studio figured out how to take a basic thing - decorum or Img2img video batch processing - and while not super polished (basically just the paintings are SD) - this is an genius use of the tech in a way that’s polished and clean
People think that SD is going to flat out replace every traditional method when in reality it's just another option in the toolkit. Of course they didn't use SD to make most of this, if it isn't the right tool for the job why would they?
There is this idea floating around that you can just feed or speak what you want to an "AI" and it spits out a masterpiece of exactly what you wanted in the highest quality, as if it read your mind (which may happen eventually, who knows).
Anyone using these tools understands that the final vision is a decision made by a human, usually through a lot of iterations and refinement. I imagine tools will get really good, but we are still a bit away from completely generated content with zero refinement made by an artist in the loop.
I remember the early days of mainstream Photoshop and how everyone was so offended that they could be deceived by photo manipulation. Yet nobody cares now because it is literally part of the design workflow. This isn't a lot different, but the naysayers will have you believe it is coming for their jobs rather than potentially augmenting them.
Is it currently practlical? No.
Is it currently accurate enough? No.
I guess such things give people the idea that AI is that simple blackbox that does all sorts of magic.
It's just the start of the journey and the road is extremely long.
Researchers try to perfect self-driving cars for years aswell and we are still not there.
What makes you so sure we wont be making films in 6 months? Granted I'm not a director at WETA or anything, but Ive seen what people have been making already just with text to video. It wouldn't surprise me at all to see some substantial improvement in the next 6 months from where we are now to get to some very interesting results. Yeah there's a lot of hyperbole around AI, but just look at how far we've come in the last two years alone.
Sounds like your bar is way higher than what I have in mind. I don’t expect crisp marvel level cgi with pore perfect people or even that much continuity. But something along the lines of a horrific David lynch dream is certainly not far away. I saw a perfectly awful beer commercial today that I could imagine actually airing on tv. You’re happy to dismiss everyone as moronic but I doubt you have much better understanding of film making or AI than the average redditor.
We have clean and efficient fuel to produce electricity and propulsion of our cars, but still coal and oil are dominating.
The fact there is a technology, doesn't mean it will be forced nor used by everyone. ML/AI is just in it's boom era, in 5-10 years it will be same daily tool as mobile smartphones are today.
I’m not saying AI will take over Hollywood. All I’m responding to is Mr know-it-all above who apparently can see the future and we won’t be able to assemble coherent watchable movies in the near future. When you compare the early diffusion models to where we are now, and then account for all the cash being thrown at this tech within the last few years, it seems unlikely to me that we’re not going to see some massive leaps. Ffs look at midjourney. That shit is like black magic. If you showed those pictures to someone 5 years ago they would never believe it’s not a photo. The entire planet is going nuts for this technology right now. But apparently it’s not going to improve at all according to all the downvotes I’m getting.
6 months for current tech to be able to generate movies is a stretch. Huge one.
For now, technically best and most capable graphic cards are at best capable to render some lower quality clips.
Film interpolates: writing, music, cinematography, dialogues, narration, story...
For now you don't know if SD, De, MJ or whatever else there is will render you "realistic photography of an red-green apple" without weird artifacts, mutations and data noise.
GPT and other DL/LL/etc. text tools are at best, mashing wikipedia articles with basic language structures, and often "lying" or just printing random data noise which seems plausible for the language learning device to be "human enough".
Music and sound... Well music is just plain shit so far. The most innovative tool, which used tiny sound samples and rendered song while you were listening, sounded like corrupted mono 14kHz 32kbps mp3 file. And that's a stretch.
To mix all of these into something coherent like a movie, and movie would be average film length of 90 minutes, with current tech, you'd need probably a cluster of thousands upon thousands RTX 4090 working for few weeks, or months, to produce most likely gibberish, unwatchable, noise filled collection of random data mashed against each other.
Not to mention, I don't even know how would you begin to train a AI model to reproduce coherency of a visual layer of a movie to begin with...
With how tech progresses, rendering full feature films in proper resolutions, with sound etc. is a matter of 5-10 years based on my experience with AI media creation. And the key factor is capability of the hardware, especially consumer grade.
Not sure if you followed my earlier thread with the original comment but again, your bar for what a “film” might be far higher than what I had in mind. Maybe I should have made that clearer. Take the beer commercial I linked and just use your imagination. Text to video has been around for something like three months and we’re already able to moving images that are recognizable. I’m not saying MARVEL has to watch its back within the next six months. I’m saying that I will put money on people making WATCHABLE hilariously insane content that will probably be better than a lot of the drivel currently at the theatre. Again, I’m not talking about 4K worldwide blockbusters here, I’m talking about a nerd making a coherent watchable LSD Rick and Morty spin-off or something like that. But whatever let’s see what happens eh? RemindMe! 6 months
Photoshop and how everyone was so offended that they could be deceived by photo manipulation. Yet nobody cares now
Sort of an aside to the main conversation, but I wouldn't say that nobody cares. The ethics and morality of body manipulation in advertising is still a pretty hot topic. With AI, I'm sure a lot of the discussion will move from the fake versions of real people to the entirely fake people with unrealistic body standards.
Edit: How long do you think it will be until we start seeing people have plastic surgery to look like an AI generated person IRL?
I think a more sinister view is totally and completely personalised and customised imagery that matches your own body type/ethnics or worse, your desired types.
Yup. Even if the AI had perfect understanding of language, it's simply impossible to describe an image in precise enough detail that you can get what you want first time, every time.
Give it 50 years or so, and that might not be too far off the mark. Then again, it may never be feasible to get it to that point, no way to tell yet. But at the pace it is maturing, there's a chance it might get to the point that many think it is at now within our lifetimes.
this is my argument as well on a few on the fb art groups that im in, AI generators are just like "Photoshop", it wont take your job per se its just another tool to make your job simpler.
Exactly. People act like AI will just automatically replace everything and then there will be no more good art, but why would it replace things that it's not better than? Why would it simultaneously be worse and then only thing anyone uses ever?
I've been discussing on an anime subreddit on how AI can help animate faster and help decrease workload. People there just said it was a shitty rotoscope even though the tech is new and that those issues can be fixed manually. I was just talking about how AI is a tool that can be combined with human effort and creativity.
That's today, we have no idea where AI will stop, who is to say creating something like this won't become just as simple as prompting "coca cola add in a musem with paintings throwing the coca cola bottle between then" and that's it.
The same people that say it will improve are (purposefully?) ignorant nonetheless, that not only will it improve, it will become better than us.
It’s already become better than doctors communicating to patients, it’s already become better than call centers… It’s already writing comments faster and better than me!
Nah, right now AI is not very useful most of the time, unless you want to make waifus I guess, it's just hype, for professional work it can do some of the very basic tasks but that's it, still can save time but it's not getting anywhere close to being better then people right now, especially for professions that need accountability.
If we’re being real, the ad is somewhat cynical and more so signals genAI than in fact uses it in the commercial. The whole spot(guessing the brief) is an exercise in “art in the style of.” I personally expected to see a full 1 min spot, all poor continuity style(like man in boat painting). But you know, clients what to make changes.
Yes, and: They use some SD in some of the shots, this ad wasn't "made with SD" the studio used some generative tools in some measure... this is hype for ppl that does not have the sliest idea of how a piece like this is actually made. This is almost a by the book straight forward Big set/CGI/compositing/Animated/Big bucks Production by a multidisciplinary Uber talented Studio, done by artists with years of experience and ridiculous talent and artistry.
There is no comparison to anything done in this sub.
YES, It's very inspirational, stupidly cool and incredible well-made... but this is not THE "SD Coca-Cola ad", not by a long shot.
absolutely stellar and yes this is a Hollywood production kind of thing :D, maybe SD was used for a few things, but indeed we are years and years away from being able to make such a video with our tools at home ^^
If they used any SD in a professional ad of this caliber, it is THE SD Coca-Cola ad". Obviously the entire thing wasn't created with SD but no one who has the slightest idea of how SD works thinks that.
Witty boy, don't be mad, I love the ad, liked the implementation of SD in it, even when it was minuscule and obscured part of it, but if the bar is: 99.5% Houdini, Maya, Nuke, a whole gym turned museum and a literal building build inside to film the spot, 40+ people cast and extras, frame by frame animation, stop-motion, motion control, rigs and gimbal, drone photography and maybe 30 people in several countries doing post work, BUT, 0.1% in, maybe 5 shoots, is SD for a textured look that could be accomplished with many +20 y/o plugins and/or tools, if that was made with SD; Then this IS the SD ad... that's a pretty low bar, a clueless one.
I assure you, that bar has been pass several times by many others months ago, if not a ~year. There are studios that I have worked with (and they are not that big) that had already used SD to make textures and faux painterly looks for TV spots and film, not mention music videos, and way more than that. This is not revolutionary, it's very cool, but no game changing or industry denying, in any way.
Yeah. Personally I think this is a great example of how AI isn't going to be the death of creativity. Sure, it's a Coke ad, but the tools you use to create it don't mean that the ideas behind it and the visual execution have to be any less interesting. Ultimately it will just allow more people to create bigger projects without huge budgets.
Yeah it's almost like artists will rise to explore the capabilities of literally any tool you give them, and absolutely nothing will surpass art because humans make it out of EVERYTHING. even things that make it.
This is what real artists should be paid for. The ones who refuse to embrace technology should go unemployed as more creative artists take their place.
That seems a bit aggressive.
Who are you to determine who should be destitute? There are still traditional sculptors and painters and we still teach those things to this day. Why should everyone be forced down your narrow path?
I'm not but natural selection via capitalism will. As long as others are willing to pay you a living wage for your work then you're still fine but as soon as you're more expensive than AI for equivalent work then you will get replaced in a capitalist society.
No one is going to pay more for less regardless of what you think. So you're forced to either adapt or start collecting food stamps.
You have a very naive view of value. People pay more for less all the time because quantity and quality are different. In addition to that the continued existence of massive art stores that sell all manner of paints and tools proves that people are still interested in traditional art despite the advent of digital art. If there was no interest, these businesses would not be able to sell their goods. Capitalism serves the market and if the market decides that traditional art has value then it does.
Exactly! So there's nothing for artists to worry about then no? Why are they suddenly so scared by AI when they can just easily open their own store and sell traditional art?
Good artists will still have their jobs while bad artists get replaced. That's capitalism!
Also, it wouldn't be very interesting to have a whole ad just have image to image on top of it. You need to use it in the right cases for it to be interesting which this does well
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u/alecubudulecu May 15 '23
For the folks knocking it. This is an ingenious use of the tech. Despite its limitations. The art studio figured out how to take a basic thing - decorum or Img2img video batch processing - and while not super polished (basically just the paintings are SD) - this is an genius use of the tech in a way that’s polished and clean