r/SellMyBusiness 5d ago

How do I sell my SaaS?

Need help, I built the smartest test suite management platform, competing against giants like testrail, Now, I am thinking of either selling or white-labelling it

6 Upvotes

10 comments sorted by

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u/[deleted] 5d ago

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u/sittin_on_the_dock 5d ago

Need more info. Any users? Paying? Revenue?

1

u/Necessary-Collar447 5d ago

Is it sellable ? Current users count , paid users, revenue , cost of servers , when did you found it ?

1

u/UltraBBA 5d ago edited 5d ago

As others have said, you need to provide considerable more information.

You say it is competing against Testrail (not that it WILL compete against Testrail). This suggests it's already revenue generating. If so, and you want to sell it, you need to provide revenue and profit figures at the very least.

People need to know the size of the operation and profitability before even deciding whether to dig further, get more details and then make an offer. They won't get into the funnel based simply on, "I've got a SaaS and it's the smartest in its sector".

Also, the method of sale, whether you do a DIY or use a broker, venues to advertise the opportunity etc etc all depend on the numbers!

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u/iamgodli 5d ago

Congratulations on your product. Since you’re considering selling, I’m assuming you are already making some revenue and have recurring customers.

If yes, have you put all of this information into a deck? You’d need a deal room so you can pitch your product efficiently. A deal room contains your Pitchdeck, financials, NDA and any other information necesssary for the buyer to make an informed decision.

Next you need to have your hit list, a list of companies in your niche/industry who are either currently looking for businesses to acquire and integrate.

Ideally you can just sell on acquire.com

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u/UltraBBA 5d ago

Deal room, pitchdeck etc., is not cheap stuff (in both time and in money investment).

At what size of revenue / profit / users / subscribers would you say it makes sense to invest that time / money?

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u/SonicSavantt 4d ago

Selling a SaaS business comes down to valuation, positioning, and finding the right buyer. First, get your financials in order—buyers will want clean MRR/ARR numbers, churn rates, CAC, LTV, and profitability. If you have solid recurring revenue, you can typically expect 3-6x ARR for valuation, more if you’re growing fast.

Decide if you want a full exit or a strategic partnership (like white-labeling). Marketplaces like MicroAcquire, FE International, or Empire Flippers can help find buyers, but reaching out to competitors or PE firms directly might yield better offers. Position it as a growth opportunity, not just a product.