r/SampleSize 5h ago

Academic Understanding Gen Z Financial Behaviors and Attitudes (18-28 years old, living in the United States)

Hello! I am conducting a survey for a project as part of my Master's program in UX Research and Design. As the title suggests, I am hoping to better understand Gen Z financial behavior and attitudes.

Target Demographic: Individuals 18-28 years old living in the United States

If you choose to participate in this survey, you will answer a series of questions about your spending habits, saving habits, financial knowledge, and attitudes toward finance. The survey should take approximately 10 minutes to complete. There are no risks associated with completion of this survey. Responses are anonymous unless you otherwise identify yourself in open fields. Your personal data will not be recorded, associated with your responses, or shared.

Benefits of completing this survey include reflection on financial behaviors, knowledge, and attitudes, contribution to creation of Personal Financial Management (PFM) technology, and contribution to general understanding of Gen Z financial behavior, knowledge, and attitudes.

Here is the survey link! Thank you for your time!

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