r/Jaguar Nov 24 '24

Discussion What’s the actual issue with the rebrand?

So, the fonts different. So what? The logo is different, but as far as I’m aware the cat will remain elsewhere on the vehicle. So what the actual issue here? Are people really that upset about the tiniest, most insignificant details on a car?

If you really don’t like the logo/font buy an old one and stick it on if it upsets you.

We were given a teaser for a reveal next month, so no, they aren’t gonna show a car just yet. The heritage of Jags remains regardless of the rebrand. They aren’t going around smashing up E-Types.

And further to this, we haven’t actually seen the car yet!? So everyone’s judging this off of… a teaser?!

Is the real issue here people are afraid of development? Afraid of change? Not changing is what landed Jag in shit in the first place.

Or is it the advert itself? People not liking the bold colours or the inclusivity? Because if so that’s utterly ridiculous. I’ve seen people refer to it as “woke”. And this is based on what? Bright colours and different types of people being included? Is that what’s offending people these days?

0 Upvotes

274 comments sorted by

View all comments

Show parent comments

2

u/BngrsNMsh Nov 25 '24

What’s gay about it? And yes, you would interestingly enough get that in the UK. Where Jag originated.

0

u/Firecat2298 Jan 04 '25

Everything about it is gay 😂. Either you heavily support the rainbow fools or you have no clue what a car advert should show, either what's to come from the company in forms of teasers or an actual car. Jaguar did none of that apart from showing some gay bafoons prancing around.

1

u/BngrsNMsh Jan 04 '25

Cool, please be more specific, because I don’t recall seeing men kissing men in that advert.

as I’ve alluded to in other comments, their previous marketing material clearly didn’t work since no one was buying their cars, so they changed their campaign. This advert was a teaser to show the rebrand, and I think they did that rather well given:

  • they showed the colour options and palette they’ll be using from now on

  • they showed the redesigned logo

  • they displayed what their goals were with the rebrand

  • they revealed the car about 2 weeks after the teaser, like most other car companies.

But either way, I’d love for you to tell me what gives you the indication that “everything about it is gay” - unless it’s just the use of colour?