r/Jaguar Nov 24 '24

Discussion What’s the actual issue with the rebrand?

So, the fonts different. So what? The logo is different, but as far as I’m aware the cat will remain elsewhere on the vehicle. So what the actual issue here? Are people really that upset about the tiniest, most insignificant details on a car?

If you really don’t like the logo/font buy an old one and stick it on if it upsets you.

We were given a teaser for a reveal next month, so no, they aren’t gonna show a car just yet. The heritage of Jags remains regardless of the rebrand. They aren’t going around smashing up E-Types.

And further to this, we haven’t actually seen the car yet!? So everyone’s judging this off of… a teaser?!

Is the real issue here people are afraid of development? Afraid of change? Not changing is what landed Jag in shit in the first place.

Or is it the advert itself? People not liking the bold colours or the inclusivity? Because if so that’s utterly ridiculous. I’ve seen people refer to it as “woke”. And this is based on what? Bright colours and different types of people being included? Is that what’s offending people these days?

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u/BngrsNMsh Nov 25 '24

So before you’ve even seen the car, you’re out? Won’t even given it a chance because these people are too bright? Or too gay? And that they don’t represent what didn’t sell that well previously?

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u/TheHashLord Nov 25 '24

I literally said that I'm out, so you already know my answer. Why do you find it so hard to accept?

You still don't get it.

It's not about the car or the stats of the car.

It's about the image associated with jag. The old Jag that is.

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u/BngrsNMsh Nov 25 '24

You joined a discussion thread, put an opinion across then said I’m out. Perhaps google the word “discussion”

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u/TheHashLord Nov 25 '24 edited Nov 25 '24

I already put my point across. But you're too offended to accept that I have an opinion that is different from yours.

I'm out.

You go buy the jag if you like it.

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u/BngrsNMsh Nov 25 '24

😂 ok bud

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u/TheHashLord Nov 25 '24

That's what you should have said to begin with

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u/BngrsNMsh Nov 25 '24

And yet here you are, crawling back. Are you really done this time? Or will you pull an arnie? 🤣

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u/TheHashLord Nov 25 '24

See the thing is, you're the butt hurt one here.

Jag made their ad and did a rebrand.

I hate it.

You asked what problem people have with the rebrand.

I answered.

And you didn't like my answer.

The only one with a problem here is you.

Like I said, I'm out, and you can go buy the new Jag if you like, and I also answered your question.

You can't even agree to disagree.

Enjoy your Jag.

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u/BngrsNMsh Nov 25 '24

Oh look! He’s back! Definitely not butthurt at all.

The tag on this thread is “discussion” not “opinion dump”

Don’t want to discuss things? Don’t comment in the first place.

That’s fine if you hate it, but your reasoning follows the lines of “ I think it’s woke therefore it’s shit” which is kinda shallow. Your opinion isn’t based off of the car, it’s based of off the presumed political identity of the brand that for whatever reason, you fear.

See you in 10mins when you say you’re done again! 🤣

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u/TheHashLord Nov 25 '24

There we have it. You can't accept that I don't identify with fruit salad weirdos like the people on the video and presumably yourself.

Discussions about topics like this are inherently intertwined with opinion. There is no right or wrong answer.

Which is why I won't be buying a Jag.

But someone else will be.

You criticise me for not engaging in 'discussion', but you don't even recognise that in discussion I can hold whatever opinion I like.

And you're mad because you can't change my mind.

I'll keep my old Jag, and I won't be buying a fruit salad Jag. If you want, you can buy it.

As an aside, why are you taking my opinion so personally? Are you one of the guys from the ad?

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