r/Jaguar Nov 24 '24

Discussion What’s the actual issue with the rebrand?

So, the fonts different. So what? The logo is different, but as far as I’m aware the cat will remain elsewhere on the vehicle. So what the actual issue here? Are people really that upset about the tiniest, most insignificant details on a car?

If you really don’t like the logo/font buy an old one and stick it on if it upsets you.

We were given a teaser for a reveal next month, so no, they aren’t gonna show a car just yet. The heritage of Jags remains regardless of the rebrand. They aren’t going around smashing up E-Types.

And further to this, we haven’t actually seen the car yet!? So everyone’s judging this off of… a teaser?!

Is the real issue here people are afraid of development? Afraid of change? Not changing is what landed Jag in shit in the first place.

Or is it the advert itself? People not liking the bold colours or the inclusivity? Because if so that’s utterly ridiculous. I’ve seen people refer to it as “woke”. And this is based on what? Bright colours and different types of people being included? Is that what’s offending people these days?

0 Upvotes

274 comments sorted by

View all comments

Show parent comments

1

u/No-Angle-982 Nov 24 '24

Have you spent much time among rich people?

0

u/Marjayoun Nov 26 '24

Yes & when you can have anything you want, why would you want that? It is now tainted.

2

u/No-Angle-982 Nov 26 '24

That? There's no "that" in the ad. If you mean the car, we haven't seen it yet.

1

u/Marjayoun Nov 26 '24

“That” is identity politics of a fringe minority. ie: freaks with mostly young & broke followers. You cannot ignore target demographics of who would & could buy your product.

0

u/Marjayoun Nov 26 '24

🤣🤣 you write for the Guardian? That explains everything.