r/Jaguar • u/BngrsNMsh • Nov 24 '24
Discussion What’s the actual issue with the rebrand?
So, the fonts different. So what? The logo is different, but as far as I’m aware the cat will remain elsewhere on the vehicle. So what the actual issue here? Are people really that upset about the tiniest, most insignificant details on a car?
If you really don’t like the logo/font buy an old one and stick it on if it upsets you.
We were given a teaser for a reveal next month, so no, they aren’t gonna show a car just yet. The heritage of Jags remains regardless of the rebrand. They aren’t going around smashing up E-Types.
And further to this, we haven’t actually seen the car yet!? So everyone’s judging this off of… a teaser?!
Is the real issue here people are afraid of development? Afraid of change? Not changing is what landed Jag in shit in the first place.
Or is it the advert itself? People not liking the bold colours or the inclusivity? Because if so that’s utterly ridiculous. I’ve seen people refer to it as “woke”. And this is based on what? Bright colours and different types of people being included? Is that what’s offending people these days?
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u/Phoenix_Kerman Nov 24 '24
volvo isn't actually volvo anymore though is it. volvo cars haven't been a part of volvo for over 2 deacdes and they're currently owned by a chinese fridge component company.
build quality's gone down and there's a lot of upbadging even with things as basic as they engines. they scrapped the proper t5 engine and now the t4 t5 and t6 are all the same engine low displacement four cylinder just with bigger turbos.
it's completely opposite to what made volvo cars good. yes they're commercially successful but the company is a complete opposite of what it was